Food supply firm Zomato issued an apology after backlash over an advertisement, starring Hrithik Roshan. They withdrew their commercial on ‘Mahakal ki Thali’ after monks of Ujjain Mahakaleshwar temple objected to the content material. The advert sees Hrithik saying, “I have made up my mind for a plate. If you are in Ujjain, you have asked for it from Mahakal.”

Following this advert, Mahakaleshwar temple priest Mahesh mentioned that advert offended Hindu sentiments. “Mahakaal is god whom we worship. Mahakaal is not a servant and doesn’t deliver food. The company has made misleading publicity about the Mahakal temple in its advertisement. Hindu society is tolerant, it is never violent. Had there been another community, he would have set such a company on fire,” they’d mentioned. The Hindu Jagrati Manch additionally urged individuals to boycott Zomato.

Zomato launched an announcement of apology which learn, “The video is part of its pan-India campaign for which we identified top local restaurants and their top dishes based on popularity in each city.” The firm additionally emphasised that the advert “referenced ‘thalis’ at ‘Mahakal Restaurant’, and not the Shree Mahakaleshwar Temple.”

The assertion additional learn, “We wholeheartedly respect the sentiments of the people of Ujjain. This ad has been disabled. It was not our intention to hurt anyone’s sentiments and we sincerely apologise for the same.”

On the opposite hand, Madhya Pradesh Home Minister Narottam Mishra mentioned he had requested police to look into the matter. “Prima facie, the advertisement video being circulated on social media seems morphed. I have told Ujjain’s Superintendent of Police to look into the reality of the video and report to me so that action can be initiated against the guilty.”



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