If losing to an interim coach that had been plucked off cable TV the week earlier than wasn’t unhealthy sufficient, the Las Vegas Raiders are additionally the NFL’s worst pocketbook worth for followers.

The 2-7 Raiders have the league’s most costly Fan Cost Index this season at $738 whereas delivering a dismal yr for the silver and black devoted. And that’s down from $778 final season.

The Fan Cost Index (FCI) is the estimated expense to take a household or group of 4 to a recreation and has been revealed yearly by Chicago-based sports activities enterprise intelligence agency Team Marketing Report since 1991.

The newest NFL knowledge, revealed this week, is collected from the groups and different sources and creates weighted averages for issues like non-premium tickets, concessions and different regular-season game-day prices to rank groups. (The full team-by-team record is on the backside of this story.)

This yr’s NFL Fan Cost Index general common is $590, a 4 p.c enhance over final season. That’s the largest share enhance in a number of years and displays each the NFL’s place as essentially the most highly effective and profitable U.S. sports activities league and any pandemic points additional receding.

And it’s additionally as a result of NFL house owners and enterprise executives imagine followers can pay extra even when they grumble.

What’s not as massive an element is the continuing international inflation state of affairs, in accordance with Team Marketing Report CEO and writer Chris Hartweg.

“Looking at the percentage changes across all elements, I think most NFL team owners — like retailers, car dealers, service company owners — are gleefully using inflation reports and the ‘it’s the cost of doing business’ narrative to push the envelope as far as they can on price increases,” he mentioned through e-mail on Thursday.

“To my eyes, it appears that most are standing right at the edge and being at least somewhat cognizant of fan perception. It does look like a few clubs have decided to floor it, though.”

NFL Fan Cost Index Averages 2018-22

Year FCI Change

2022

$590.64

4.20%

2021

$568.18

2.80%

2020

$553.53

3.90%

2019

$539.27

1%

2018

$536.93

0.90%

Why are the Raiders so highly-priced whereas fielding a bummer of a workforce? Because they relocated from Oakland two years in the past to Sin City’s $1.9 billion Allegiant Stadium, and new stadiums sometimes are a serious driver of worth will increase. They additionally managed a one-and-done playoff journey regardless of a season of internal chaos and tragedy.

Raiders tickets lead the NFL this season with a mean worth of $153, which is unchanged from final season, per Team Market Report’s metrics.

So who’re one of the best and worst offers for followers and their cash at this level within the season?

First, a caveat: People attend video games for a lot of causes, from cheering for a workforce they need or anticipate to contend, to simply coming to the stadium for a great time, a part of a piece or enterprise outing, a date, household gathering, or the tickets have been free.

The evaluation of pocketbook worth is aimed toward followers that pay to see a winner. And groups with poor win-loss information will be enjoyable, whereas some winners are boring.

Also good to bear in mind: Each workforce has season-ticket holders paying discounted costs for seats, and typically for concessions, and most groups run low cost menus and ticket offers on the decrease costs. FCI numbers are reflective of single-game ticket consumers, who account for various chunks of recreation attendance per workforce.

Now, again to one of the best and worst offers.

The Miami Dolphins at 7-3 are providing one of the best worth with regards to value listed in opposition to wins and losses. Their $505.30 FCI this season ranks because the fifth least expensive among the many league’s 32 golf equipment.

Two different AFC East contenders with 6-3 information rank simply forward of Miami in value: The Jets ($520.42) and the Bills ($520.60).

Two different groups rank among the many cheaper prices and at present have profitable information. The Titans are 6-3 and have a $533 FCI, which is the ninth least expensive. And on the very backside of the record are the defending AFC champions, the Bengals, with a $483 FCI — which remains to be the most cost effective regardless of a ten.5 p.c year-over-year enhance.

A Super Bowl journey, win or lose, sometimes means costs for followers go up the next season.

The Eagles (8-1) are tied for the league’s finest file in the mean time, however followers pay a premium to see their workforce. Philly’s $679 FCI is the fifth highest. That’s up one spot from a yr in the past. The Vikings, additionally at 8-1 however behind the Eagles within the standings as a result of head-to-head tiebreaker, rank thirteenth at $606 to take 4 individuals to U.S. Bank Stadium for a recreation.

Fans paying larger costs to see a bummer of a season embody these of the 4-6 Green Bay Packers, whose $691 FCI is one slot larger than the Eagles. And elsewhere within the NFC, the Bears might have discovered an thrilling quarterback in Justin Fields, however the workforce’s $677 FCI ranks sixth highest for a workforce that’s 3-7.

The high of the record additionally contains a few 5-4 groups: The Patriots are available in because the No. 2 most costly FCI at $694.78, whereas 16 cents cheaper are the San Francisco 49ers.

Then there are the Cleveland Browns.

Struggling by a misplaced season for all types of self-inflicted causes, the Browns are the largest price-raisers for the second season in a row. This yr, they boosted fan prices by 11.6 p.c and have an FCI of $593 to rank seventeenth. A yr in the past, they jacked up costs by greater than 14 p.c — however not less than have been coming off a playoff season that included their first postseason highway win since 1969.

In 2018, the Browns have been the NFL’s least expensive FCI at $381.34, after they have been one season faraway from 0-16 and had drafted Baker Mayfield. That means the common value to take 4 individuals to a recreation at FirstVitality Stadium has gone up $212 in 4 years.

Now, they sit at 3-6 and are scheduled to play on Sunday at Buffalo within the wake of an enormous blizzard.

Here are the costliest groups within the classes used to create FCI averages:

  • Ticket worth — Raiders, $153.47
  • Beer — Buccaneers, $12
  • Soft drink — Steelers, $6.90
  • Hot canine — Rams, Chargers, $8
  • Parking — Chargers, $71.20
  • Ballcap — Cowboys and Jaguars, $29.99

The hat is functionally a proxy for fan spending on merchandise, souvenirs, and many others., throughout a recreation.

The NFL is the costliest of the 5 main U.S. males’s leagues, which stems from its recognition and its recreation stock that’s way more restricted than different leagues. NFL golf equipment play a 17-game regular-season schedule whereas in baseball its 162, 82 in hockey and basketball, and 34 in soccer.

This chart of FCI averages is for essentially the most just lately calculated seasons from TMR.

Fan Cost Index by league

League Average FCI

NFL

$590.64 (Nov. 2022)

NHL

$462.58 (March 2022)

NBA

$444.12 (May 2022)

MLB

$256.41 (May 2022)

MLS

$250.40 (May 2019)

(Note: A brand new MLS FCI report is anticipated quickly.)

So if no inflation, what accounts for fan-borne NFL prices going up?

One driver of upward worth averages is ticket costs. The common non-premium NFL ticket in 2022 is $111.75, a year-over-year enhance of 4.8 p.c. Four groups noticed their ticket common decline whereas 5 stay unchanged from 2021. That means 23 groups boosted ticket costs, which Team Market Report mentioned was the third-most to take action because it started monitoring prices. The file is 27 groups in 2005 adopted by 24 in 2008 and 2016.

The Chiefs, a perennial contender within the Patrick Mahomes period, led the league this yr with a virtually 16 p.c enhance in common ticket worth ($115.13).

Also with double-digit non-premium ticket worth will increase have been the Buccaneers ($119.94), Browns ($112.17) and Chargers ($89).

Interestingly, the averages for beer and ballcaps declined yr over yr, whereas cheaper gadgets equivalent to soda and sizzling canine had modest will increase. Parking, nonetheless, jumped virtually 17 p.c general, Hartweg mentioned. The final such set of notable class will increase was in 2008.

Only 4 groups noticed their FCI drop from final season, and the Rams have been the one workforce with an unchanged FCI from 2021.

Pandemics, inflation, political strife, warfare in Europe, excessive vitality costs, provide chain lags, cryptocurrency implosions — all a poisonous witches brew that doesn’t actually appear to threaten the NFL’s ironclad place atop American sports activities. It’s owned and operated by among the wealthiest individuals in human historical past, and its blows away all competitors on tv.

The NFL had about $11 billion in nationwide income shared among the many groups final yr — a determine sure to extend as soon as this season’s books are put to mattress — and Sportico estimated this summer time that the golf equipment generated a mixed $18 billion general in 2021.

Direct fan spending on tickets, concessions and different game-day stuff accounts for a portion of that income, however the majority stems from the NFL’s $113 billion price of media rights offers which are equally apportioned.

So, all that mentioned, anticipate costs to maintain going up and select or reject no matter causes an proprietor peddles for looking for extra income.

“Some teams cite recent on-field success — usually with a stud QB — such as Tampa, Kansas City, Cincy, the Chargers or Baltimore. The Bills have a good product, great QB and the added excitement of a new stadium on the horizon, and teams always ramp up pricing before they move to make the new stadium price jump less of a shock,” Hartweg mentioned.

“Some, like Denver, have new ownership looking to be aggressive while in their honeymoon phase. Then there’s teams like the Browns who right now give off the vibe of a team tired of leaving money on the table.”

Here’s the total FCI record, courtesy of Team Marketing Report:

The full detailed breakdown is at Team Marketing Report’s (paywalled) website here.

(Photo of the Bengals’ Joe Burrow: Dylan Buell / Getty Images)



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