The new Apple TV+ present WeCrashed is a shiny, dramatized retelling of the notorious story of WeWork, a particularly well-funded coworking area startup that misplaced billions of {dollars} of buyers’ cash. The present was impressed by a Wondery podcast of the identical identify, a factual rendering of the WeWork story stuffed with knowledgeable interviews and audio clips from the individuals who had been there.

Related: Best Apple TV+ Exclusive Shows & Movies Available In 2022, According To Reddit

Now in its second season, WeCrashed: The Companion Podcast, releases an installment to complement every new episode of the Apple TV+ present.  Host Scott Galloway breaks down every episode with insightful commentary, extra knowledgeable interviews, and much more behind-the-scenes details about the largest rise and fall in startup historical past.


Much Of The Show’s Dialogue Is Taken From Real-Life Statements By The Characters

wecrashed, jared leto, anne hathaway

WeWork cofounder Adam Neumann’s most worthwhile energy was his skill to talk charismatically and convincingly.  The present creators stated they needed to offer the characters, together with Adam and Rebekah, their actual voices, so that they sourced most of the characters’ strains from real-life recordings and statements.

Many of those iconic statements are replayed all through the podcast.  On their first date, Rebekah, performed by The Princess Diaries star Anne Hathaway, says “You, my friend, are full of shit” to Neumann. The present creators pulled this assertion from a school graduation speech that Neumann gave at Baruch College.

Entrepreneurs Are Salespeople By Necessity

jared leto wecrashed wework show

As viewers see headlines about Adam, Rebekah, and the opposite folks driving WeWork’s unsustainable progress, it is easy to villainize them as swindlers or grifters.  But in accordance with the WeCrashed: The Companion Podcast‘s second-season host, NYU enterprise professor Scott Galloway, salesmanship is important to entrepreneurs.

That’s to not suggest that Galloway is precisely sympathetic to WeWork’s scenario.  In reality, he was an early critic of WeWork’s enterprise mannequin and had even written a weblog publish entitled “WeWork WTF” concerning the holes he noticed of their plan.  But as an entrepreneur himself, he does point out that promoting the concept of a founder and enterprise is a big a part of what entrepreneurs do, and due to this fact is not essentially an issue.

Galloway Is In The Show

Scott Galloway smiling for the camera.

In a really meta flip, Scott Galloway, is performed by Billions actor, Kelly AuCoin, on WeCrashed.  Galloway’s first scene is within the second episode on the JP Morgan convention, as he interviews a bare-footed Adam Neumann in entrance of a few of the world’s wealthiest buyers.

Show co-creators Lee Eisenberg and Drew Crevello had been interviewed within the first episode of the podcast, and Galloway requested them why he was included within the present.  They stated that Galloway’s important weblog publish about WeWork was a “the Emperor has no clothes moment” for them, that means that Galloway opened their eyes to the upcoming doom of WeWork, finally inspiring this present.

The Neumanns’ Love Story Was Integral To WeWork

Rebekah and Adam about to kiss in WeCrashed

WeCrashed co-creators Lee Eisenberg and Drew Crevello stated that the Neumanns’ relationship was not solely important to WeWork’s origin, however that it additionally helps differentiate their story from different failed startups.

Related: 9 Best Shows Like Apple TV+’s WeCrashed

It’s clear from the very starting that Neumann’s gross sales abilities as a serial entrepreneur are formidable, however he hadn’t but discovered success with the merchandise he was promoting.  It wasn’t till Rebekah informed him to make a enterprise from his happiest feeling, the sense of group he had in a kibbutz, that the concept of WeWork took place.

WeWork Resembled A Cult

Jared Leto and Anne Hathoway walking down the street in WeCrashed

Galloway interviewed Lizzie Widdicombe, a New Yorker employees author, who in contrast the fervor amongst WeWork employees to members of a cult.  She factors out that WeWork exhibited most of the core components of highly effective cults, together with a charismatic chief and members disregarding actuality for the fantastical ideas of stated chief.

Widdicombe credit this break from actuality to a gradual course of whereby WeWork workers rationalized a mass delusion partly as a result of startups funded by enterprise capital appeared to defy prior notions of profitability in companies and partly as a result of the lavish, partying tradition additionally introduced a brand new actuality in comparison with different workplaces.

Neumann Found Father Figures In Major Investors

Split Image of Jared Leto and Adam Neumann, WeCrashed

According to New Yorker journalist Charles Duhigg, Adam Neumann continuously sought father figures all through his life and located a pair in his predominant buyers, Bruce Dunlevie of Benchmark Capital and Masayoshi “Masa” Son of Softbank, performed by Train to Busan actor Eui-sung Kim. Neumann’s personal father was absent for a lot of his childhood, doubtless influencing Neumann’s need for a father determine.

In the podcast, Duhigg compares Dunlevie to a “tough love” dad, mentioning that Dunlevie even retains a pediatric psychology textbook on his desk to assist him information founders as in the event that they had been his kids.

The Big Parties And Heavy Drinking Were Non-Negotiable

Rebekah and Adam at a party in WeCrashed

Some of probably the most well-known perks of WeWork employment was the partying within the office, punctuated by large, weekend-long events referred to as “Summer Camp.” According to New Yorker employees author Lizzie Widdicombe, WeWork workers had been required to attend the all-expenses-paid, closely intoxicated events

Related: 10 Best TV Shows About Summer Camp, Ranked According to IMDb

Although the dedication to enjoyable may appear to be a profit, viewers realized that most of the ladies employed by WeWork had been disgusted and marginalized by this tradition.

WeWork Did Not Disrupt Misogyny

Adam and Rebekah walking into a room in WeCrashed

WeWork’s declare to fame was its skill to vary not solely the true property market however the idea of labor usually.  However, regardless of insisting to each tenants and buyers that WeWork would usher in a revolutionary period of higher enterprise practices, the corporate replicated a lot of the misogyny of workplaces it claimed to disrupt.

According to New Yorker employees author Lizzie Widdicombe, WeWork was led by a “macho” man, and like many startups, inspired poisonous administration strategies to satisfy aggressive progress metrics.  This empowered managers to bully workers, very similar to co-founder Adam Neumann’s personal administration strategies.

Neumann Had An Abnormally Large Amount of Control Over WeWork

Adam Neumann looking serious in WeCrashed

It would take a particular intervention by WeWork’s board of administrators to take away Adam Neumann from the helm, as seen within the first episode of WeCrashed.  That’s as a result of Neumann’s WeWork shares had been a particular kind of share that granted him additional voting energy throughout the firm.

According to New Yorker journalist Charles Duhigg, Neumann was capable of purchase this additional energy as a result of WeWork inventory was in such excessive demand in some unspecified time in the future, that Neumann might dictate that solely buyers who would give him such energy had been allowed to buy shares.  This insulated Neumann from most types of company oversight.

Masa Invests Like A Gambler


Masayoshi “Masa” Son, the CEO of Softbank, was WeWork’s largest single investor, investing greater than $4.4 billion into WeWork.  He continues to be a robust entrepreneur and investor to today, however in accordance with New Yorker journalist Charles Duhigg, he isn’t the savviest businessman, however relatively a prolific gambler.

In the Nineteen Nineties and 2000s, Son had invested and misplaced hundreds of thousands of {dollars} on a wide range of tech corporations, however then made much more than he misplaced with only one firm, the e-commerce web site Ali Baba. By the time he met Adam Neumann, Son had resolved to guess early and infrequently, resulting in the in the end unsuccessful funding in WeWork.

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