iKON’s Bobby has launched his first music video underneath a brand new company!

On March 20 at midnight KST, Bobby dropped the music video for his emotional new solo track “Cherry Blossom,” one of many tracks from his upcoming single album “S.i.R.”

“Cherry Blossom,” which marks Bobby’s first release since iKON’s departure from YG Entertainment, was co-composed by Bobby and The Proof—with the entire lyrics penned by Bobby alone.

The full “S.i.R” single album, together with the music video for its title observe “Drowning,” will likely be launched on March 21 at 6 p.m. KST.

Check out Bobby’s new music video for “Cherry Blossom” under!

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