HYBE’s new woman group created by Min Hee Jin has made their highly-anticipated debut!

Last yr, HYBE established a brand-new sub-label named ADOR, to be headed by its Chief Brand Officer (CBO) Min Hee Jin. Before joining HYBE in 2019, Min Hee Jin was well-known for being a artistic director and board member at SM Entertainment, the place she labored for 17 years.

On July 1, ADOR released a number of teaser movies for the upcoming woman group and introduced that their first content material would drop on July 22.

As promised, on July 22 at midnight KST, ADOR introduced NewDenims as their upcoming woman group and unveiled their shock debut music video for “Attention”!

Check out the MV under!

In addition to dropping a shock debut MV, NewDenims shared a schedule that leads as much as the release of their first EP! On July 23, July 25, and August 1, the group will release three new music movies. Their EP will drop digitally on August 1, and after three music present appearances on “M Countdown,” “Music Bank,” and “Inkigayo,” NewDenims’ first EP will formally be launched on August 8.

Check out the schedule teaser under!

Stay tuned for extra updates and particulars about NewDenims!

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