Image through Warner Media
Controversial Warner Bros. Discovery CEO David Zaslav congratulated the HBO crew on the upcoming release of Game of Thrones prequel House of the Dragon, which appears to be a return to type for the community’s former 600-pound gorilla flagship collection. Zaslav lavished reward on the crew and anticipated that the upcoming premiere will show to be yet one more zeitgeist second for the much-lauded fantasy property.
“The entire HBO team have shepherded what looks to be the next big cultural moment,” Zaslav proclaimed in a company-wide electronic mail obtained by Deadline. The firm missive comes on the heels of HBO’s largest promotional campaigns ever, which sought out and reached 130 million folks in pursuit of viewership. As reported by Deadline, the marketing campaign was greater than the ultimate season of its predecessor, Game of Thrones, and even outpaced the community’s present cultural touchstone, Euphoria.
Zaslav additionally used the chance to unfold oil on the waters following many post-merger choices, such because the highly criticized cancellation of the completed Batgirl film, saying that the marketing campaign was exemplary of a brand new studio “committed to building one team with one mission.”
“It has also been exciting to see teams across the company work collaboratively with the HBO team in what has been an unprecedented cross-promotional campaign,” mentioned Zaslav, “And we’ve done all of this in just a few short months, clearly showing what we can accomplish when our networks, streaming platforms, digital and social channels, all work collectively in support of one shared priority.”
The studio little doubt hopes for even higher numbers that the 19 million that tuned in for the Euphoria season two premiere and has spared no expense, with House of the Dragon spots airing throughout Discovery properties together with TBS, CNN, TNT, Food Network, HGTX, and Discovery itself. It’s a bet which will repay. Initial evaluations of the spinoff have been largely constructive with many critics saying it reignites the fervour for the world of Westeros that many followers felt diminished within the final seasons of the unique collection.
House of the Dragon will premiere on HBO Max on August 21.