Twitter formally launched a brand new content material moderation coverage that makes an attempt to thwart the “free promotion of certain social media platforms,” the corporate stated in a thread and in a subsequent assist article. A couple of days in the past, Musk’s Twitter banned many prominent journalists that cowl him, together with CNN‘s Donie O’Sullivan, The Washington Post‘s Drew Harwell, The New York Times‘ Ryan Mac, Intercept‘s Micah Flee, and Mashable‘s Matt Binder, earlier than enacting a coverage that prohibited the publishing of another person’s real-time location on the platform.
The newest addition to the platform’s guidelines and pointers comes a couple of days after Twitter took intensive motion in opposition to the positioning’s critics. After promising to not ban the account that tracks the usage of Twitter proprietor Elon Musk’s personal jet, the account and the one who created the account had been subsequently banned. The platform additionally banned the @joinmastodon account for promoting the alternative social media site. This transfer led to Twitter‘s new coverage launched on Dec. 18. Twitter accounts that the corporate deems to be lively for the aim of selling different social media websites can be eliminated, and different violations may end up in tweet deletions, account suspensions, and account locks.
The firm’s newest content material moderation coverage names seven social media platforms that can not be “promoted” on Twitter. “We know that many of our users may be active on other social media platforms,” the corporate stated in a tweet. “However, going forward, Twitter will no longer allow free promotion of specific social media platforms on Twitter.” Sharing hyperlinks or usernames for Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr, and Post violates the brand new coverage. Some Twitter alternatives like Hive Social, appear to have escaped the hammer for now.
Using hyperlink aggregators can be prohibited, that means that providers comparable to linktr.ee and lnk.bio can’t be utilized in a person’s bio or of their tweets. Link aggregators are used to deal with hyperlinks from everywhere in the web and are usually not restricted to social media websites. Twitter’s ban will stifle content material sharing on the platform and will have an impact far larger than stopping the promotion of different social media websites.
On the floor, Twitter’s transfer appears to be anti-competitive, and that is a viewpoint shared by Musk. “The acid test for any two competing socioeconomic systems is which side needs to build a wall to keep people from escaping,” the Twitter CEO stated in a June 5 tweet. Musk appears to have modified his thoughts six months later. Instead of using firm assets to create a better Twitter experience, the corporate has determined to make it tougher for customers to share their connections.
Moving ahead, Twitter customers should be particularly cautious to not promote different social media websites of their day by day use of the platform. Link sharing is widespread throughout the web — in communication, net content material, and social media — however it might now end in censorship and suspensions on Twitter.