The US Army halted a deliberate sponsorship with Activision Blizzard’s Call of Duty esports league after allegations of Activision’s office tradition of harassment and discrimination got here to gentle final 12 months, according to documents obtained by Vice.
The Army wasn’t the one group taking one other take a look at its plans with Activision on the time; sponsors, together with Coca-Cola and State Farm, have been additionally reevaluating their support of the Overwatch League. The Verge reached out to sponsors listed on the Call of Duty League and the Overwatch League web sites for remark in August 2021, and as noticed by Kotaku reporter Ethan Gach, our inquiry to the Army appeared within the paperwork as a part of a broader dialogue about “the brand reputation issue.”
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The paperwork, which Vice obtained by way of the Freedom of Information Act, additionally detailed the Army’s plans to sponsor issues like esports tournaments, streamers, and occasions as a part of its efforts to succeed in Gen Z. I actually advocate you read Vice’s article and scroll by way of the paperwork your self, as they’re an fascinating take a look at the Army’s in depth plans to try to recruit Gen Z by way of esports and gaming.
Gaming is an space the place the Army has centered its efforts for a while, although it has often run into trouble. It’s additionally confirmed divisive with lawmakers; in 2020, Rep. Alexandria Ocasio-Cortez’s (D-NY) proposed ban towards US navy recruiting on Twitch failed a House vote.