Streaming platform ZEE5 unveiled its content material slate for the yr 2022 on Monday. The newly introduced slate will see the streaming platform furthering its viewers base throughout a number of languages and content material types with some new ( new content material entrants) and previous gamers (reveals renewing for upcoming seasons) huddling up for the exhibition.
The slate will see greater than 80 titles equally distributed between motion pictures and reveals spanning throughout Hindi, Tamil, Telugu, Punjabi, and Bengali.
In addition, ZEE5 can even collaborate with companions like BBC Studios, Applause Entertainment, The Viral Fever (TVF), together with powerhouse cinematic skills like Vetrimaaran, Prakash Raj, Amitabh Bachchan and Nagraj Manjule. Amping up the ante, the platform will characteristic the digital release of among the largest theatrical blockbusters like ‘The Kashmir Files’, ‘Jhund’ and John Abraham’s ‘Attack: Part 1’.
Apart from the ‘The Kashmir Files’, ‘Jhund’ and John Abraham’s ‘Attack: Part 1‘, the content slate for ZEE5 also includes a strong line-up of regionals, with some of the most awaited shows and movies in Tamil, Telugu, Punjabi, and Bengali like ‘Nilamellam Ratham’, ‘Anantham’, ‘Gaalivaana’, ‘Kinnerasaani’, ‘Yaar Anmulle Returns’, ‘Fuffad Ji’ ‘Main Viyah Nahi Karona Tere Naal’, ‘Shikarpur’, ‘Raktakarabi’ and ‘Swetkali’.
Commenting on the event, Mr. Manish Kalra, Chief Business Officer, ZEE5 India mentioned: “We are enthused by the response that Indian OTT viewers have given to ZEE5, it has further encouraged us to curate a slate that caters and connects to the audiences across India. As a consumer-first brand, we have invested in expanding our creative pool bringing India’s diverse talents, creativity, culture, and stories closer to the people across the nation and to the global audience.”
The slate of Hindi originals contains ‘The Broken News’, the much-anticipated Forensic, newest seasons of viewers favourites like ‘Abhay 3’, ‘Sunflower 2’, ‘Tripling 3’, ‘Never Kiss Your Best Friend 2’ and ‘Rangbaaz 3’.
Manish additional mentioned: “The growth has been remarkable with a significant share coming in from the regional markets, as we bolstered our presence in South and Punjab. We have increased our investments with a concerted focus on regional content as we stand open to partnerships with global studios, independent creators, and premium content production houses across regions and languages. At ZEE5, the vision has been to be the platform of choice and I am certain the 2022 slate will address the varied interests of today’s audience.”
Speaking about ZEE5’s content material technique and the brand new content material slate, Mr. Punit Misra, President, Content and International Markets, Zee Entertainment Enterprises Ltd., mentioned: “Over the last couple of years, the OTT ecosystem has undergone a significant transition due to constantly evolving consumer preferences and consumption patterns. At ZEE5, our #SoulToScreen approach continues to be a critical pillar in conceptualizing the content slate for various markets and designing our content strategy. We are proud to unveil our content slate for 2022 across languages and reaffirm our commitment of engaging viewers with premium quality content. Keeping in mind the dynamism of this ecosystem and our sharp insights into India’s diverse cultural preferences, we are confident that ZEE5’s extensive mix of new originals and movies will be successful in entertaining audiences in India and globally.”
Talking concerning the content material slate, Ms. Nimisha Pandey, Chief Content Officer, Hindi Originals, ZEE5 added: “At ZEE5, our endeavor has been to relate actual, genuine, compelling tales, and develop the canvas of leisure; a technique aimed to cater to our a number of shopper cohorts. Our content material creation method has been centered on deep diving into markets by figuring out the cultural markers and presenting tales from the heartland to the worldwide viewers. This has enabled us to introduce marquee content material on ZEE5 and showcase Indian and South Asian tradition by our deeply rooted choices.
“We have already begun 2022 on a positive note, with encouraging audience response for ‘Love Hostel’, ‘Mithya’, ‘Abhay 3’, and ‘Bloody Brothers’. At ZEE5, we are obsessive about new ideas, narratives and working with exceptional creators who are passionate about their craft. Our slate for 2022 encompasses all of this and much more, and we are confident of raising the entertainment quotient further as we move forward. We are certain 2022 will be a power-packed year for our viewers with intriguing, inspiring, and innovative storytelling.”
Currently, ZEE5 affords content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi. The platform has an thrilling line-up for 2022 that can add to its in depth library of content material providing a wider array of catalogue to leisure seekers.