THE COUNTDOWN TO IIFA 2023 BEGINS WITH SALMAN KHAN, KARAN JOHAR, FARAH KHAN, FARHAN AKHTAR, VARUN DHAWAN, MANIESH PAUL, AMIT TRIVEDI, BADSHAH, NUCLEYA & SUNIDHI CHAUHAN

The greatest celebration of Indian cinema, the International Indian Film Academy and Awards (IIFA), returns with its twenty third version to Yas Island, Abu Dhabi, on February ninth, tenth, and eleventh, 2023.

To kick begin the countdown, a press convention was held in Mumbai at the moment. Present on the event had been Salman Khan, Farhan Akhtar, Varun Dhawan, Maniesh Paul, Karan Johar, Farah Khan, Badshah, Sunidhi Chauhan, Amit Trivedi and Nucleya who will take middle stage with different Bollywood A-listers like Ranveer Singh, Kriti Sanon, Nora Fatehi, Jacqueline Fernandez, Rakul Preet Singh and plenty of extra on the mega grand awards. They had been joined by Nouf Al-Boushelaibi, Director of Strategic Marketing & Communications at DCT Abu Dhabi, Executive Director of Group Communications and Destination Marketing, Miral – Taghrid AlSaeed and Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India and Nishant Pitti, CEO and Co-Founder of Ease My Trip.

The highly-anticipated occasion is being held in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s main curator of immersive locations and experiences. NEXA continues its partnership because the title sponsor for the seventh consecutive version.

Salman Khan has been part of the IIFA household for over 20 years now. “I am glad to be going back to Yas Island, Abu Dhabi. Last edition, I hosted the awards with Ritesh Deshmukh and Maniesh Paul and made everyone present not just laugh, but cry too as I opened my heart to them. This time, I promise to make them stand up and dance with me as we celebrate Indian cinema globally,” he asserted.

The IIFA stage will even be lit up with one of the best of Varun Dhawan. The versatile actor who received trophies in 2015 and 2017 for efficiency in a comic book function, is delighted to carry out for the third time. “IIFA for me is an unmissable experience and I can’t wait to be back in my favorite city. It’s a stage that allows me to connect with fans from all over the world and I am going to ask them watch out for the Bhediya, he is not going to let them get away,” the actor quipped drawing appreciative laughter for his tongue-in-cheek humour.

Also in attendance on the media interplay was Farhan Akhtar, who can be taking on the baton from Salman Khan. Farhan will co-host the IIFA Awards with Abhishek Bachchan and Maniesh Paul. “I have been fortunate to be felicitated by IIFA in a number of categories, from best debut to best actor, best-supporting actor, best director, best story, best screenplay and best film. It gives you the biggest audience and I am looking forward to engaging with and entertaining them in a new role,” an ebullient Farhan shared.

Co-host Maniesh Paul was equally gung-ho. “Last year, I hosted the IIFA Awards with Bhai (Salman Khan) and Riteish (Deshmukh). It was a blast! This year, it’s going to be as enjoyable, with Farhan and Abhishek. All glitz and glamour, laughter and hungama, talent and trophies aur hamara karnama, a night to remember,” he promised.

“I have globe trotted with IIFA for several years and I’m super happy to rock the IIFA stage with Farah, next year in February. Naach, gaana, action, drama, IIFA Rocks is a surefire blockbuster every time!” Karan Johar stated.

Farah hosted IIFA Rocks this yr with Aparshakti Khurrana and she will be able to’t wait to be again in Yas Island. “It’s one of my favorite places, IIFA is one of my favorite award shows and Karan is one of my favorite people even though he is always going Toodles on me. If you enjoy our Insta reels, make sure you catch us live, double dhamaka hoga as the world dances to our tunes,” she assured.

For Badshah, IIFA Rocks underlines Bollywood’s supremacy on the planet of leisure. “The phenomenal response to this live music concert every year across the globe underlines the popularity of Indian cinema and its music. And I can’t wait to rule this stage, bring it on!” he roared.

Nucleya identified that “there is a reason why IIFA is called the Bollywood Oscars and IIFA Rocks is the pre-Oscar event, not to be skipped. It’s taken Hindi cinema, its music, dance and fashion, across the globe. Twenty-two years and going strong. It’s been a journey of only highs!” he said to thunderous applause.

Sunidhi Chauhan, the youngest IIFA nominee, reminded us that IIFA has grown from one starry night time to a three-day extravaganza. “It is getting bigger every year, and still the heart wants more. And with IIFA Rocks, we will give you more!” she assured.

Amit Trivedi endorsed the opinions of his fellow individuals, saying, “When we talk of hearts beating in sync, let me remind you that this time IIFA Rocks is bringing Valentine’s Day to you early. If that isn’t reason enough for a deluge of love, what is! IIFA is not just another stage, it’s a night to be lived and a memory to live with,” he emphasizes.

The forthcoming version of IIFA Rocks – the largest musical extravaganza can be hosted by Karan Johar and Farah Khan. It will function dwell acts by a number of huge names, together with singer-composer Amit Trivedi, rapper-singer Badshah, singer Sunidhi Chauhan and digital music producer Nucleya.

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