The web has actually revolutionised the way in which we reside. From meals to trend, merchandise are available to be shipped to our doorstep. In line with the digital increase, the web tailoring trade can be gaining momentum, for it permits one to submit measurements on-line or on the consolation of their house, and now have the ultimate product delivered, sans the necessity to go to a boutique.

“The Indian tailoring market is estimated to be pegged at 27,000 crore, growing at 12% year-on-year. Traditional tailoring is an unorganised industry. With the introduction of online tailoring, players like us are trying to organise the sector with tech support, bringing convenience to customers,” says Susmitha Lakkakula, founding father of CloudTailor, which presents doorstep measurement, on-call designer session and reside order monitoring, amongst different companies.

What is on-line tailoring?

“It is a spin to the traditional form of tailoring where the customer doesn’t need to go through the hassle of visiting the tailor, and instead can access services digitally. Customers can place their orders online through their phone, laptop or tab,” explains Lakkakula.

The course of

Nazia Nabi, director at Darzi On Call, says on their platform, prospects can e book an appointment digitally with their in-house designers, or at their house, if in Delhi-NCR. “The designer understands your requirement and accordingly helps you choose design, aesthetics, fabric, prints, embroideries and styles as per your body type. Once the order is finalised, we document each requirement on our order form, a copy of which is given to the client for future reference and the other is sent to our workshop in the Capital,” says Nabi, including, “Our tailors and embroiders sit to craft each garment and once completed, the client receives it at their doorstep in the stipulated time agreed on the order form.”

On the opposite hand, Needles and Thimbles,’ enterprise relies on an aggregator mannequin. Its CSO, Pranav Kumar Jha, says, “We’ve partnered with 100+ tailors, designers and boutiques across Delhi-NCR. Depending on the customer’s area, requirement and budget, we assign a partner and connect them directly to the customer. A phygital platform, we also send our tailor masters for delivery in case of sizing or other issues. We also offer express delivery wherever applicable.”

The pandemic impact

The digital tailoring market, being a contactless service supplier, noticed a spike in gross sales. “The pandemic was a golden period for our business. People were avoiding visiting shops, so a safe, doorstep service came in handy. It helped our partners (tailors, designers, etc.) as well, who otherwise were out of business,” says Jha.

Services and pricing

Jha’s firm caters to males, girls and children. However, they don’t take alteration orders of lower than 700. “For simple stitching of a kurti, we charge 550 and with full lining, 750,” he says. Lakkakula’s agency, alternatively, caters to girls alone, providing blouses, salwar kameez, lehenga, tops and trousers, too. “Tops starts from 999, kurti from 899 and salwar kameez at 999,” she says. Nabi provides, “Our two-piece men’s suit starts at 8,000 and a designer top at 1,200.We also undertake alterations of premium quality luxury branded products, starting at 500.”

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