Square Enix‘s president and consultant director Yosuke Matsuda posted a New Year’s letter on Saturday, during which he addressed a number of subjects, resembling NFTs (non-fungible tokens) and blockchains.

Matsuda expects to see worth of NFT-based digital items to match their true estimated value, and he appears to be like for NFTs “to become as familiar as dealings in physical goods.”

The medium-term enterprise technique that Square Enix had unveiled in May 2020 recognized AI, the cloud, and blockchain video games as new domains to focus its investments, with a view to deal with these modifications within the enterprise surroundings.. The firm has subsequently been aggressive in its R&D efforts and investments in these areas.

Matsuda defined that Square Enix is protecting a detailed eye on societal shifts within the space of blockchain video games, that are constructed on the premise of a token economic system. Although he realizes that some individuals who “play to have fun” and who type the vast majority of gamers have voiced reservations towards the development of blockchain gaming, he additionally believes that there shall be people who find themselves motivated to “play to contribute.” He sees a token economic system as having the potential to offer content-generating customers with express incentives, which might result in higher consistency of their motivation. Matsuda hopes that this self-sustaining sport development and “decentralized gaming” turns into a serious development. Square Enix plans to ramp up its efforts to develop a enterprise accordingly, with a watch to doubtlessly issuing its personal tokens sooner or later, whereas listening to consumer teams.

Square Enix is trying to leverage cloud applied sciences to distribute content material and develop content material that “offers customers new forms of excitement” enabled by the cloud. Matsuda hopes that this may make the corporate’s content material extra accessible and its companies uniformly obtainable, and Square Enix will make ample investments within the cloud area.

The firm established Square Enix AI & ARTS Alchemy Co., Ltd. (“AI & AA”) in March 2020 to pursue growth in “entertainment AI” somewhat than “gaming AI” with a give attention to on pure language processing, world fashions, and simulation expertise. Square Enix plan to use that to content material and supply related expertise to different firms, aiming to leverage these R&D efforts throughout its Digital Entertainment enterprise.

Matsuda additionally talked about Meta, Facebook‘s new identify, and its “metaverse.” He attributed Meta’s consideration to advances in prolonged actuality (XR) expertise, elevated prevalence of the cloud and 5G, blockchain expertise, and different technological evolutions. He expressed hope that the “metaverse” will result in impactful probabilities on Square Enix‘s enterprise.

Square Enix had discussed in an earnings report in November that it was coming into the NFT market and is considering of coming into into “blockchain games.”

Square Enix was based in September 1975 as Enix. Square was based in 1983. A merger between Enix and Square was finalized in November 2002 after Sony acquired 18.6% of Square in 2001.

Sources: Square Enix, IGN (Adam Bankhurst)

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