Spotify has formally obtained “borahaefication!”

Edited Spotify emblem.

Music streaming service Spotify introduced a BTS comeback schedule by way of its official Spotify K-Pop Twitter account. Beginning on June 3, Spotify will release unique BTS content material underneath the hashtag “SpotifyPurpleU,” main as much as the group’s comeback on June 10.

The hashtag is, in fact, a reference to the expression “borahae” or “I purple you,” penned by V in 2016. It since has change into an expression generally related to BTS and is even the supply for the group’s official fandom coloration of purple!

Additionally, Spotify revealed a brand new characteristic already included of their app for ARMY.

If you go to the “This Is BTS” playlist on the Spotify app, you may discover what seems to be a shifting profile image above the title.

| Spotify

You can click on that for unique movies of BTS. According to the playlist’s description, new movies will probably be up to date each Friday.

| Spotify

Like Instagram’s “Stories” characteristic, quick video clips play out one after the other after clicking on the circle.

| Spotify

In the present clips accessible to look at, the BTS members replicate on their earlier eras and spotlight discography.

| Spotify

So, Spotify recommends songs of theirs to hearken to accordingly.

| Spotify

And, in fact, Spotify obtained a full and official borahaefication with a brand new and improved replace to its social media. So, Spotify K-Pop’s Twitter account is totally decked out in purple now!

Screenshot on May 30, 2022. | @SpotifyKpop/Twitter

From Spotify to McDonald’s and even town of Las Vegas, everyone seems to be receiving the borahaefication therapy nowadays! Read extra beneath:

Las Vegas Has Officially Received Borahaefication Ahead Of BTS’s “PERMISSION TO DANCE ON STAGE” Concerts

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