After virtually 600 days since their final comeback, Red Velvet is lastly again! And, in true Red Velvet style, the group had followers mystified once they dropped a cryptic new Instagram replace and YouTube video yesterday. After followers speculated about what it’d imply, SM Entertainment has lastly clarified what the mission is all about.
At midnight on July 26, Red Velvet up to date their Instagram account with a brand new theme: Queens Mystic General Store. Alongside importing a poster and profile picture that includes the cat with heterochromia from their “Ice Cream Cake” Music video, in addition they modified their bio, stating “You can find the ‘NEW YOU’ in here.” The bio went on to disclose that the aforementioned “store” is open from 12 p.m. to 12 a.m. till August 1.
The Instagram replace got here with tales that includes the members in several places. On high of that, a video titled “Queens Archive – Red Velvet ‘Somethin Kinda Crazy’” was uploaded to YouTube.
Naturally, the sudden inflow of Red Velvet content material despatched followers right into a frenzy as many struggled to work out what the brand new mission is all about. Some speculated that it might be for the group’s anniversary, which additionally falls on August 1, whereas others questioned if the bizarre movies had been comeback teasers. Now, SM Entertainment has defined all.
In a tweet posted to Red Velvet’s official account, SM Entertainment introduced that Queens Mystic General Store is a part of a pre-comeback promotion. The promotion, which can be delivered via Instagram and YouTube till August 1, facilities on the “Queens Archive.”
Described as an omnibus-style video collection in a press release from the corporate, “Queens Archive” will current one video every day at 12 a.m. KST.
Each video will concentrate on a special member’s charms as they tackle considered one of Red Velvet’s previous songs—presumably choosing solely from B-side tracks. The first video featured “Somethin Kinda Crazy” from the group’s 2015 album Ice Cream Cake, whereas the second options Wendy taking up “I Just” from the 2017 album Perfect Velvet.
On high of this, objects from Queens Mystic General Store can be posted to Red Velvet’s Instagram account at 12 p.m. KST every day. These objects are all a part of previous music movies and teasers Red Velvet shot, from the “Psycho” stitching machine to Joy‘s “Zimzalabim” outfit.
With SM Entertainment going to this stage of creativity for a pre-comeback promotion, followers can’t wait to see what Red Velvet has in retailer for his or her precise comeback in August.