SM Entertainment and JYP Entertainment are becoming a member of arms within the growth of the worldwide cellular platform “DearU bubble.”

JYP Entertainment has acquired a 23.3 % stake within the firm DearU, which is owned by SM Entertainment’s subsidiary, SM Studios. With this funding, SM intends to strengthen cooperative ties with JYP in the synergistic growth of “DearU bubble,” a cellular platform that’s aggressive in world markets.

DearU Bubble, which is the important thing service provided by the corporate DearU, is a fan service platform through which followers can trade one-on-one personal messages with their artists. It was launched in 2020 and about 68 % of its customers come from exterior of Korea. More than 150 artists in complete from 13 businesses, together with SM and JYP, are on the service.

SM and JYP not too long ago partnered up within the establishment of Beyond LIVE Corporation, which specializes within the on-line live performance platform Beyond LIVE.

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