Shah Rukh Khan’s sports activities drama Chak De! India was hit the theatres 14 years in the past. The movie was impressed by the Indian ladies’s nationwide discipline hockey group successful the 2002 commonwealth video games. It additionally explored numerous themes like feminism and sexism, the legacy of the partition of India, racial and spiritual bigotry, and ethnic and regional prejudice.
The movie not solely achieved an unimaginable feat by way of field workplace but additionally shifted the affect on children from coiffure to hockey sticks. Not many know that the movie achieved the not possible. Reportedly, when the film was launched on August 10 in a span of two weeks hockey sticks have outsold cricket bats.
After Shah Rukh Khan and his woman gang hit the cinema halls, demand for hockey tools had gone up. Interestingly many first-time patrons have been ladies. As reported by The Telegraph, Harish Sachdev, director of Bodyline Sports in West Bengal, mentioned, “We have sold about 30 hockey sticks in 10 days. In the same period, only 20-odd cricket bats were sold. On the day the film was released, there were many kids who came to our store to pick up a hockey stick. In the past few days, we have had teenagers and older people buying the equipment.”
The report additionally talked about that the majority hockey sticks offered have been within the Rs 150-450 bracket. Furthermore, GK Sports additionally skilled comparable enterprise after Chak De! India was launched. GK Sports noticed a surge of 30 per cent within the sale of hockey sticks at the moment.
“The boost in sales can surely be attributed to the film. Some of the buyers seemed genuinely interested to pursue the sport,” mentioned associate Adeep Kapoor.
While Shah Rukh Khan’s movie did shift the eye in the direction of Hockey, many believed that the infrastructure in West Bengal was not on top of things. 16-year-old Behala woman Shakuntala Shaw mentioned to the publication, “The movie is inspiring and it has created awareness about women’s hockey. But infrastructure here is so appalling that there is little hope for the game.”
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