Actor Richa Chadha has mentioned that the South Indian movie business has ‘got their math right’ with respect to field workplace numbers and ticket costs. In a brand new interview, Richa slammed the Hindi movie business’s ‘grasping movie distributors’ as their excessive ticket pricing ends in a lower in footfall in theatres. The actor added that within the South Indian movie business the value of the tickets is maintained inside an inexpensive vary even when the movie is successful. (Also Read | Ali Fazal posts ‘jetlag, fasting’ selfie, Richa Chadha orders him to buy groceries instead. Check out hilarious chat)
The South Indian movie business witnessed the release of a number of films in theatres which did nicely on the field workplace. RRR, by SS Rajamouli, earned ₹246 crore on the field workplace inside 4 weeks. The movie additionally entered the ₹1,000 crore membership worldwide inside 16 days of its release. KGF Chapter 2, by Prashanth Neel, collected ₹134.50 crore on its opening day and later additionally crossed the ₹1000-crore mark.
In an interview with Indian Express, Richa mentioned, “They’ve got their math right in terms of numbers and ticket prices. That’s why a Master opens to such numbers because a very dedicated fan club of a south megastar ventures out and watches the film. And unlike the Hindi film industry and its greedy film distributors, there they keep the ticket at ₹100-400 even if its a hit. But over here, due to a ticket priced above ₹400, footfall will decrease. Audience will pay for food and beverage. Naturally, cinema will suffer. It has more to do with the distribution.”
On the necessity to management the pricing of tickets in Hindi movies, Richa added, “I don’t see that happening here, unless you are forced to. Recently, a film was released which I’m sure will come on OTT soon, its leads had their noses up in the air. And when the collection of first day came, it was less than one-third of what the hero charges. If this happens, how will your math work out? Those are the real questions one has to ask and work from there. The bigger stakeholders in the business should take the onus if cinema has to survive.”
Meanwhile, Richa has a number of initiatives within the pipeline together with Fukrey 3. The movie additionally options Pulkit Samrat, Manjot Singh and Varun Sharma. Directed by Mrigdeep Singh Lamba, the movie is produced by Ritesh Sidhwani and Farhan Akhtar’s Excel Entertainment. She additionally has the fourth season of her fashionable internet present Inside Edge, and the second season of Candy and The Great Indian Murder within the pipeline.