The Indian Premier League (IPL) season has crores of Indians glued to their tv units every year. This in flip makes it the most effective time for advertisers to advertise their merchandise. During the lately concluded 14th version of IPL, the celebrity-led endorsement went up considerably, in accordance with knowledge from TAM Sports, a division of TAM Media Research.
Reportedly, through the 60 matches of season 14, celebrity-endorsed adverts noticed a 19 % improve in share over the earlier season. This 12 months, celebrity-led ads on TV recorded 57 % share through the IPL season as in comparison with 48 % in IPL 13.
In 2020, there was a decline in a celebrity-led endorsement on TV as a result of pandemic and subsequent lockdown. However, this 12 months general variety of celebrities seen throughout IPL 14 adverts noticed a 31 % rise as in comparison with IPL 13.
Film actors took the lead when it got here to the very best visibility in model endorsements throughout IPL 14. Actor Ranveer Singh topped the charts by way of essentially the most seen movie star throughout IPL 14 with an 11 % share of advert volumes. Ad volumes check with the length of promoting on tv in seconds. Shah Rukh Khan and Jim Sarbh had been additionally two of essentially the most seen celebrities throughout IPL 14 with seven % and 4 % share in advert volumes respectively.
Aamir Khan who ranked second through the IPL 13 with a 9 % share was not among the many high 5 celebrities who had been most seen in IPL 14.
The high 5 classes of merchandise accounted for 49 % of movie star advert volumes. The high 5 classes throughout IPL 14 included pan masala, on-line gaming, digital wallets, edtech, and company monetary institute.
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