Akshay Kumar-Led Raksha Bandhan To Have It World Digital Premiere On October 5 On ZEE5 (Photo Credit – A Still From Raksha Bandhan)

Global, third October 2022: ZEE5 Global, the world’s largest streaming platform for South Asian content material, introduced the premiere of Akshay Kumar starrer ‘Raksha Bandhan’ on fifth October. Written by Himanshu Sharma and Kanika Dhillon and directed by Aanand L. Rai, ‘Raksha Bandhan’ stars Akshay Kumar, Bhumi Pednekar, Sadia Khateeb, Deepika Khanna, Smrithi Srikanth and Sahejmeen Kaur in outstanding roles and Amardeep Chahal, Seema Pahwa, Neeraj Sood, Abhilash Thapliyal, Manu Rishi Chaddha in supporting roles.

Produced by Zee Studios, Cape of Good Films and Colour Yellow Productions, the movie chronicles the journey of Lala Kedarnath, the eldest and solely brother of 4 sisters who guarantees his frail mom on her deathbed that he’ll get married solely after he fulfils the duty of marrying his sisters into appropriate houses first. What follows is Lala’s arduous efforts in accumulating the funds for his sisters’ marriages, battling hurdles on the non-public entrance whereas upholding his household integrity. However, Lala’s duty in the direction of his sisters stands as an enormous barricade for his and Sapna’s (Bhumi Pednekar) love story to take off.

‘Raksha Bandhan’ is a narrative that celebrates household values, togetherness, love, even sacrifice however most significantly, it’s a story that celebrates some of the treasured and distinctive sorts of familial bond – That between a brother and his sisters! The film is predicated on this touching sibling bond story that turns right into a social commentary with partaking and highly effective anti-dowry sentiments. And now, with its World Digital Premiere on ZEE5 Global, the movie can be obtainable to viewers throughout 190+ international locations. So, get set for the premiere of this heart-warming story on fifth October.

Archana Anand, Chief Business Officer, ZEE5 Global stated, “ZEE5 Global has always been committed to bringing a diverse catalogue of shows and films across different genres and languages that resonates with the global diaspora. With the world digital premiere of Akshay Kumar starrer ‘Raksha Bandhan’, we are glad to unveil yet another impactful story depicting a powerful brother-sister relationship. We are hopeful that this heart-warming story will strike a strong chord with our viewers.”

Akshay Kumar stated, “As an actor and producer, I believe in backing stories that are imbibed in our core values and that resonate with the nation. Raksha Bandhan is an important family film that will evoke feelings of togetherness and oneness and that will unite families while making them laugh, cry and think. I am glad that ZEE5 Global’s strong reach will help the film reach out to more people across the world”.

Aanand L Rai stated, “Raksha Bandhan is a movie entrenched in Indian values and customs and there is a big appetite for such a film across the world. So, with this film’s World Digital Premiere on ZEE5 Global, I am glad that Raksha Bandhan will reach a wider audience across 190+ countries who will relate to its central theme of sibling bond and love. This film is sure to lift people’s spirits and bring them closer and I can’t wait to see that happen”.

Get prepared to look at ‘Raksha Bandhan’ from fifth October solely on ZEE5 Global!

Users can seamlessly obtain the ZEE5 app from Google Play Store / iOS App Store on Roku units, Apple TVs, Android TVs, and Amazon Fire Stick. ZEE5 can also be obtainable on www.ZEE5.com.

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