Ever for the reason that sacred thread of rakhi received a bejewelled makeover, the development has solely been on the rise. This 12 months, too, among the main jewelry manufacturers within the nation launched particular version rakhis and bracelets for Raksha Bandhan made with diamonds and valuable stones set in yellow and white gold.

Rohan Sharma, Managing Director, RK Jewellers, attributes this rise to a rise in demand for males’s jewelry. “Increased purchasing power is another reason. We have always done gold rakhis but this year the demand has doubled from pre-Covid numbers. We sold around 30-32 gold rakhis in 2019 whereas the sales have already crossed 50 in number this year,” says Sharma. In addition to gold ones, in addition they get orders for diamond rakhis. The most costly Rakhi of their portfolio this 12 months is a 5.5 carat all-diamond bracelet set in 18 carat white gold, priced at 8 lakh. Alluding to a distinct segment market, Sharma says in addition they take customisation choices. “We have done more expensive rakhis than this one; we made one priced at 20 lakh on order in 2014,” he shares.

All-diamond Cuban bracelet rakhi by RK Jewellers.

In conserving with the rising demand, jewellers are innovating with types. Jammu-based Rakesh Jewellers make distinctive kada-style bracelets with diamonds which might be priced between 3.5 lakh to 4 lakh. “We sold 4-5 pieces of the kada this season. We also have gold rakhis ranged between 40k- 50k, whereas the most expensive bracelet rakhi we have sold is priced at 5 lakh,” says proprietor Sahil Mahajan.

(L) Kada-style rakhi and (R) diamond bracelet rakhi at Rakesh Jewellers.
(L) Kada-style rakhi and (R) diamond bracelet rakhi at Rakesh Jewellers.

And in the event you assume valuable rakhis solely imply bracelets or chunky designs, Hazoorilal Jewellers has two up to date types with 18 carat diamonds set alongside black onyx stones in adjustable wire bracelets. Priced at 1.45 lakh and 1.5 lakh, these bands are a lightweight, but assertion possibility. “Customer preferences for fine jewellery rakhis seem to have changed to contemporary bracelets with minimal details. These versatile bracelets can be effortlessly worn as an everyday accessory,” says Sonal Narang, designer on the jewellers.

Diamond and onyx rakhis from Hazoorilal Jewellers.
Diamond and onyx rakhis from Hazoorilal Jewellers.

More than expressing a bond of affection, these rakhis are additionally seen as funding. Pawan Gupta of PP Jewellers by Pawan Gupta notes that there are two sorts of consumers for gold and diamond rakhis – one, who solely see it as one-time put on fondly reserved for newlywed brothers and bhabhis and second, who go for bracelets that may be worn on different events as effectively. “These are custom-made rakhis that range between 50,000 to 5 lakh that have seen a steady increase in popularity,” he says.

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