The Princess And The Frog was Disney’s final main hand-drawn function. Here’s how the movie persuaded Disney to make the transfer to laptop animation.
How did The Princess And The Frog herald the top of Disney’s hand-drawn animation period? Once upon a time, Disney was synonymous with hand-drawn animation. From classics of yesteryear like Snow White And The Seven Dwarfs to Disney Renaissance movies like The Little Mermaid or The Lion King, among the firm’s best-loved movies have been hand-drawn efforts. Nowadays, nevertheless, Disney has switched its focus from hand-drawn films to computer-animated titles like Moana and the Frozen franchise.
Disney’s transfer to CGI isn’t a wholly new phenomenon. By the mid-2000s, the House of Mouse was already dabbling in digital animation with movies like Chicken Little after a number of hand-drawn Disney options together with Treasure Planet and Home On The Range proved to be flops. Meanwhile, studios like Pixar and DreamWorks have been having fun with important and industrial success with computer-animated films like Finding Nemo or Shrek. All these components mixed compelled Disney to contemplate whether or not hand-drawn animation was changing into a dying artwork.
Nevertheless, Disney wasn’t fairly prepared to surrender on conventional animation. In 2009, the corporate tried to revive the medium with The Princess And The Frog which was the primary hand-drawn function Disney had produced since 2004’s Home On The Range. The movie was co-directed by Ron Clements and John Musker (the identical duo behind traditionally-animated favorites like The Little Mermaid and Aladdin) and tells the charming story of a younger New Orleans waitress named Tiana who goals of opening a restaurant, however will get changed into a frog after a run-in with a voodoo-cursed amphibian prince. The underrated Princess And The Frog earned rave critiques from critics and went on to obtain an Academy Award nomination for Best Animated Feature, however it nonetheless signaled the top of Disney’s hand-drawn animation days.
The most important purpose why is that Disney felt The Princess And The Frog underperformed commercially in comparison with their expectations. While it grossed a really respectable $271 million in opposition to its $105 million funds, the movie didn’t make anyplace close to as a lot as older hand-drawn hits like The Lion King nor did it ignite the field workplace like its up to date CGI counterparts did. In an interview with Variety, John Lasseter (the then-CCO of Walt Disney Animation Studios) acknowledged The Princess And The Frog’s lack of success led Disney to conclude that hand-drawn animation “was viewed as old-fashioned by the audience.” Add to that the actual fact computer-generated animation was each cheaper and fewer time-consuming to supply, and Disney made the choice to modify to CGI.
That mentioned, Disney hasn’t completely deserted the hand-drawn medium. While The Princess And The Frog was its final main hand-drawn animation, Disney has since produced different traditionally-animated smaller options like Winnie The Pooh and quick movies together with The Ballad Of Nessie. However, it’s protected to say the heyday of hand-drawn Disney movies got here to an finish with The Princess And The Frog.
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