Pley Beauty is List in make-up kind: vibrant, adventurous, and acutely aware in regards to the planet. While it’s simple to slap a reputation on a beauty model nowadays, List assures us she was concerned each step of the way in which. That meant interviewing and hiring the best crew, collaborating in product and artistic conferences, and guaranteeing the model met its clean-beauty necessities. The latter was a vital piece of the model for List and is among the large issues she believes units Pley Beauty aside from different superstar strains on the market. “We wanted to make sure that our ingredients were ethically sourced, and we are Leaping Bunny certified [a guarantee that no new animal tests were used in the development of any product],” she says. It additionally concerned avoiding the over 1500 substances which can be on the “no” checklist for being detrimental to the surroundings. Additionally, almost the entire packaging is produced from recycled supplies. “We think beauty should be fun, and it should be something where we don’t harm anyone or anything when playing with it,” List provides.
The indisputable fact that clear magnificence is an outlier and never an business norm was a irritating revelation for the Cobra Kai actress in creating Pley Beauty. Even extra so was the truth that clear magnificence typically isn’t accessible. “The consumer only has so much power,” she tells us. “If you are going to CVS, that’s where you buy your makeup, and you only have a certain amount you can spend, and you want to keep up and make a change. You really only have so much power.” Pley Beauty goals to serve that shopper with a product choice starting from $16 to $36.
