The NHL’s new digitally enhanced dasher boards have drawn heavy criticism from followers since their debut, and this week, Olympic gold medalist Kristi Yamaguchi joined the fray. 

On Tuesday, Yamaguchi took to Twitter, venting her frustrations with the NHL’s new strategy to promoting, calling the now always shifting photos on boards “distracting” and a detriment to the sports activities’ development. 

“It’s so distracting when the boards are changing and moving during a game. Especially on TV,” Yamaguchi Tweeted on the NHL. “It’s hard as it is to keep track of the puck, this does not help your sport. At least freeze the boards when play is in the offensive zone.”

In October, forward of the 2022-23 season, the NHL announced it was changing the old-school commercial system which as soon as surrounded the rink with digital boards or DEDs. The debut of DEDs later that month was a right away catastrophe, drawing outrage from followers, believing they reduce the expertise of watching a recreation.

Earlier this month, on the NHL’s annual December assembly, commissioner Gary Bettman informed reporters, together with Frank Seravalli of Daily Faceoff, that the league’s market analysis mentioned the digital dasher boards have been a “non-issue.” 

“In fact, many think it looks better than having the numerous logos and ads on dasher boards,” Bettman mentioned. “I think it’s working extraordinarily well, particularly for the complexity that’s involved in doing it.” 

While the NHL’s polling might say in another way, it is evident that the brand new commercial type impacts how followers absorb a hockey recreation from the consolation of their houses. As the clear quantity 4 among the many main sports activities in North America, the NHL must be cautious with its new fancy expertise because it can not afford to alienate its present fanbase whereas probably pushing new followers away. 



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