Earlier this 12 months, Nordstrom introduced on Rickie de Sole because the newly appointed Women’s Designer Fashion and Editorial Director to deliver her perspective to the retailer. A Vogue veteran who has been a key voice in shaping style, de Sole is bringing her sharp editorial eye to Nordstrom, decoding what’s essential within the designer area every season. “I work closely with our buying team and help bring designer fashion to life in our stores and online through editorial and storytelling. I also partner with our visual, PR, events, and marketing teams to showcase our designer edit, thus providing a 360 omni-channel point of view for our customers,” de Sole tells Who What Wear. “A key part of my role is to sift through what’s happening for the season and underline to the teams what is bubbling in the industry and from various designers, then help decide what we’re going to stand for that season.” Consider her to be the whisperer of the best issues to know from the runways.

Recently releasing her first main venture with the launch of “New New York” Center Stage, she is targeted on celebrating designers that outline NYC style together with Khaite, Proenza Schouler, and LaQuan Smith with unique capsules curated by de Sole. “Supporting homegrown talent is a big priority for us as well as up-and-coming talent,” de Sole shares. “I love that this Center Stage project allowed us to spotlight so many talented New York based designers. Each of them brings their own unique perspective to the idea of today’s take on ‘power dressing’.” Ahead, see extra from the venture and the 4 most essential buys for fall, in line with Rickie de Sole.

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