Netizens first known as HYBE hypocritical after the corporate seemingly examined out its ESG technique (to showcase their consideration for environmental and social points) with the release of BTS J-Hope‘s solo album Jack In The Box.

BTS J-Hope’s promo footage for “Jack In The Box” | @uarmyhope/Instagram

After the announcement of J-Hope’s solo album, HYBE revealed that there wouldn’t be a physical version for followers to buy. Instead, followers who bought the “album” could be shopping for a bundle with a QR code (User information), Card Holder (1 of two), Photocard A (1 kind), and Photocard B (1 of two).

| BIGHIT MUSIC by way of Weverse

At the time, many followers voiced their frustration, questioning why HYBE would take a look at their new environmental technique on an album with solely two variations versus a few of HYBE artists’ latest comebacks that had many photocards for followers to gather.


ARMY have been additionally involved about how the shortage of a bodily album would affect J-Hope’s capacity to position on worldwide charts along with his debut album and assumed it could imply he could be making much less revenue.

Now netizens are as soon as once more calling the corporate hypocritical as HYBE has introduced a brand new recipe ebook, BTS RECIPE BOOK: Book of Tasty Stories, that can be out there for buy on July twenty eighth.

The recipe ebook seems to incorporate footage of BTS and sure recipes influenced by the members’ favourite dishes. There are two variations of the album, a “GLOBAL EDITION” and a “JAPAN EDITION.”

| @HYBE_EDU/Twitter 

While many followers are excited to check out new recipes…

Other followers are pissed off that, not like with J-Hope’s debut album, HYBE appears to be neglecting its environmental focus in favor of promoting extra bodily merchandise.

While the cookbook undoubtedly has a audience, some followers really feel exasperated that HYBE appears to be profiting off of BTS’s title whereas additionally making controversial choices for J-Hope’s music profession.

Although HYBE by no means confirmed that Jack In The Box‘s unique physical album was meant to test their new environmental strategy, fans are frustrated and hopeful that the company will focus more on BTS’s music.

You can learn extra right here.

Netizens Criticize HYBE For “Hypocrisy” After Using BTS J-Hope’s Album To Promote Their Dedication To The Environment

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