Netizens first known as HYBE hypocritical after the corporate seemingly examined out its ESG technique (to showcase their consideration for environmental and social points) with the release of BTS J-Hope‘s solo album Jack In The Box.
After the announcement of J-Hope’s solo album, HYBE revealed that there wouldn’t be a physical version for followers to buy. Instead, followers who bought the “album” could be shopping for a bundle with a QR code (User information), Card Holder (1 of two), Photocard A (1 kind), and Photocard B (1 of two).
At the time, many followers voiced their frustration, questioning why HYBE would take a look at their new environmental technique on an album with solely two variations versus a few of HYBE artists’ latest comebacks that had many photocards for followers to gather.
ARMY have been additionally involved about how the shortage of a bodily album would affect J-Hope’s capacity to position on worldwide charts along with his debut album and assumed it could imply he could be making much less revenue.
Now netizens are as soon as once more calling the corporate hypocritical as HYBE has introduced a brand new recipe ebook, BTS RECIPE BOOK: Book of Tasty Stories, that can be out there for buy on July twenty eighth.
BTS RECIPE BOOK: Book of Tasty Stories
오래 기다리셨죠? 곧 출시됩니다!
We promise the wait may have been price it! Coming to you very quickly!🧑🍳📗📙
2022.07.28 Coming quickly pic.twitter.com/54PPAMtNBX
— HYBE EDU (@HYBE_EDU) July 22, 2022
The recipe ebook seems to incorporate footage of BTS and sure recipes influenced by the members’ favourite dishes. There are two variations of the album, a “GLOBAL EDITION” and a “JAPAN EDITION.”
While many followers are excited to check out new recipes…
OH NO I NEED THIS FOR MY NEW KITCHEN https://t.co/JxH7x3vq3q
— ᴮ ᴱ ᴸ ᴸ ᴬ ⁷ let’s burn (@motstourticket) July 22, 2022
I’ve waited so lengthy for this 😍 https://t.co/xSIL7g2aeh
— Jana⁷💜J-Hope💜Jack In The Box💜15.07.2022 (@jnawlff) July 22, 2022
all of a sudden i really feel the urge to start out cooking https://t.co/V3Clg02Uqe
— mel⁷ 🐻🐱 (@yewngiee) July 22, 2022
Other followers are pissed off that, not like with J-Hope’s debut album, HYBE appears to be neglecting its environmental focus in favor of promoting extra bodily merchandise.
RELEASE PHYSICALS WITH CD FOR JACK IN THE BOX #JACKINTHEBOX?! hypocritical pos, you make me sick. @HYBEOFFICIALtwt @BIGHIT_MUSIC @weverseofficial @HYBE_MERCH @GeffenRecords @UMG#JHOPEDESERVESBETTER hoseok, you deserve SO a lot BETTER. @BTS_twt know that!!!! https://t.co/v2hageGgLq
— roselle within the field (semi-ia) (@rkiveroses) July 22, 2022
i assumed we have been saving the surroundings? https://t.co/edBFchiko8
— .. (@patient1013) July 22, 2022
Can you additionally give us members bodily album 😒 https://t.co/Za4aIzTjdy
— 🍒Carol🍒 (@Withyou61994875) July 22, 2022
While the cookbook undoubtedly has a audience, some followers really feel exasperated that HYBE appears to be profiting off of BTS’s title whereas additionally making controversial choices for J-Hope’s music profession.
hybe actually attempting to suck each final penny they’ll out of the bts model 😟 https://t.co/HJICVBAsOj
— * (@cr7njm) July 22, 2022
they’re fr simply making shit now 😭 https://t.co/XsRuBFELZv
— k𝟕m🃏 SAW TXT (@arthoetete) July 22, 2022
Although HYBE by no means confirmed that Jack In The Box‘s unique physical album was meant to test their new environmental strategy, fans are frustrated and hopeful that the company will focus more on BTS’s music.
No bodily album for the boys for saving the surroundings however making each merch associated to them to make folks purchase….what sort of behaviour is that this 😐
firm solely is aware of cash 🥴 https://t.co/XzQy01L8Kl
— Cherry♡¹³🍒🐥 •PJM1• (@LilCherryJM_13) July 22, 2022
You can learn extra right here.
Netizens Criticize HYBE For “Hypocrisy” After Using BTS J-Hope’s Album To Promote Their Dedication To The Environment