Netflix’s 8-minute opening tease of Stranger Things season 4 reveals the way it ought to deal with releases of highly-anticipated authentic reveals sooner or later.

Netflix‘s opening 8-minute tease of Stranger Things season 4 proves that the streaming service ought to rethink the way it releases its authentic sequence. Nearly three years after season 3 premiered, Stranger Things is returning with a highly-anticipated fourth season in two volumes. While the opening minutes of the following season are a welcome shock, it does reveal a constant streaming challenge with Netflix.

In April 2022, Netflix reported that the platform had misplaced 200,000 subscribers within the 12 months’s first quarter. Furthermore, they defined that they anticipated to proceed to lose subscribers in higher numbers because the 12 months proceeded. As a outcome, Netflix’s inventory plummeted and so they have since continued their coverage of mass layoffs of Netflix employees.

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This release of the opening scene from Stranger Things reveals that Netflix is close to solving its biggest problem, however remains to be not fairly there. Netflix would profit from releasing authentic present episodes weekly as an alternative of abruptly. While Netflix has constructed its model round immediacy and accessibility, the binging format is clearly not working for the streaming large. Other streaming companies like Amazon’s Prime Video, Apple TV+, and HBO Max have carried out weekly releases of lots of their reveals, garnering extra rigidity, curiosity, and dialog from viewers. These prolonged release schedules give viewers one thing to stay up for every week as an alternative of trying to get by means of the entire release in a single sitting to keep away from spoilers. In flip, this encourages conversations and theorizing round thriller reveals and outlandish sequence – one thing that each The Lincoln Lawyer and Russian Doll season 2 would have benefited from on Netflix in 2022.


This is to not say that Netflix hasn’t been experimenting with a brand new format. The Fear Street trilogy (Fear Street Part 1: 1994, Fear Street Part 2: 1978, Fear Street Part 3: 1666) was launched over the span of three weeks and saved plenty of followers’ curiosity. Stranger Things season 4 appears to be an all-out epic because the penultimate season of the sequence, since there can be two volumes. The first quantity may have 7 episodes launched on a single day and the second quantity will finish with 2 episodes the size of two characteristic movies.

While it looks as if a step in the best path, the 7 episodes of Stranger Things fourth season’s first quantity nonetheless align with the binging format for which Netflix is finest recognized. But the truth that viewers may have a few weeks in between installments to course of and compensate for what they only watched is advantageous as properly. Stranger Things will seemingly not lose its relevance in that point interval, however the spacing out of its release and the early tease make it clear that Netflix may be on the verge of fixing their greatest drawback.


Next: How Netflix Has Been Preparing For Its Big Inevitable Subscriber Drop

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