Beloved undergarment model Stripe & Stare began with one query: Why do sustainable knickers need to be boring? The reply is… they do not. Stripe & Stare co-founders Nicola Piercy and Katie Lopes set out on a mission to supply a resolution by designing extraordinarily comfy knickers in playful patterns and vibrant coloration palettes. Founded in 2017, your complete line of knickers, undergarments, and loungewear is produced in moral factories utilizing sustainable beechwood fibers, and the model has not too long ago come out with a line (B-Edit) that is 100% biodegradable.

Leading a digital-first firm based mostly in London, Piercy and Lopes have grown the e-commerce platform right into a burgeoning enterprise by receiving five-star evaluations on their website and by reaching prospects worldwide on retailers comparable to Shopbop, Bloomingdale’s, and Revolve—finally proving that prospects all over the world share their similar dream of carrying extremely stylish, enjoyable, and sustainable undergarments. 

Before Piercy and Lopes had been constructing a knicker empire beloved by the plenty, they each had fairly winding first lives of their very own. Piercy labored in advertising—on each the model facet and at an company—earlier than embarking on her first enterprise, a web-based platform that bought homes referred to as PrivateHQ. When that ran its course, she went on to change into a advertising director at a UK chain of cooking faculties. Lopes spent plenty of years in manufacturing at Channel 7 in Sydney, Australia, earlier than returning to London to open a trend boutique. That expertise sparked her fascination with undergarment design and would spawn the concept that would lead each women to create an industry-shifting label of their very own.

Listen to the newest episode of Second Life to listen to how Piercy’s and Lopes’ previous profession lives led them to come back collectively to construct a model that solved an issue for lots of conscious shoppers whereas remaining true to their playful spirit. Keep scrolling to buy a few of our favorites from Stripe & Stare.

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