Following the recent controversy round MBC‘s use of inappropriate footage and phrases to introduce the international locations competing on the Olympic Games Tokyo 2020 (held in 2021 after being postponed as a result of outbreak of COVID-19 across the globe)…

MBC | Mediaus

… the South Korean broadcasting channel has issued a 3rd apology on its official Twitter account. The preliminary apology, which got here instantly after the channel’s protection of the opening ceremony, led viewers to push for “a more official one.”

Olympic reporters apologizing on the finish of the opening ceremony protection. | MBC

In immediately’s protection of the Opening Ceremony, we used inappropriate pictures to introduce the athletes representing international locations like Ukraine and Haiti. We additionally used inappropriate captions to focus on a few of the different international locations. We apologize to the viewers and the folks of Ukraine and different international locations.


In response, MBC tweeted its second apology in Korean. This tweet, nevertheless, didn’t please the disillusioned Korean viewers who claimed, “No one will understand the apology since it’s written in Korean.”

The channel continued to obtain fierce backlash when a string of “irrelevant tweets” concerning the channel’s selection reveals adopted the apology tweet. One netizen commented that MBC is taking part in down the offensiveness of the printed on a world stage by “brushing it off with a single, insincere tweet.”

MBC’s third model, now in English and pinned to the highest of the feed, arrived 13 hours after the Korean model garnered 3.8K+ quote retweets — all criticizing that “insincerity” of the apology. According to the brand new translated apology, MBC is at the moment present process investigations to determine why such “an inexcusable mistake” has been made and it assured the viewers that “strict follow-up measures will be taken based on the investigation results.”

| @withMBC/Twitter

Unfortunately, MBC’s declare that the photographs and phrases used have been “intended to make it easier for the viewers to understand the entering countries quickly” has sparked a completely totally different dialogue on-line. A majority of Twitter replies and quote retweets identified that this “sad excuse of an apology” just isn’t solely “utterly disrespecting the viewers worldwide,” but additionally “gaslighting the Korean ones” to have been the rationale the channel used these footage and phrases within the first place.

The Ukrainian athletes being launched alongside the image of Chernobyl. | MBC

Make it simpler for the viewers?! Oh, no approach. Don’t you dare blame it on us. You should assume we’re actually dumb to not solely imagine in your hearts that we want these footage to acknowledge these international locations, but additionally strive blaming the entire thing on us. I don’t assume so. This is your ignorance, that is your fault, that is all on you, MBC. Stop making excuses and shut enterprise. You already misplaced all professionalism and don’t have anything to spare anyway.

— Korean Netizen

Meanwhile, the Blue House petition created to demand that MBC takes full accountability for the worldwide outcry has gone below evaluation.

Source: @withmbc and THEQOO

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