Passionate NHL followers are doubtless aware of the MassMutual business that options Washington Capitals celebrity captain Alex Ovechkin and Capitals middle Nicklas Backstrom, because the spot had run all through the 2021-22 season.

That will now not be the case going ahead. 

ESPN’s Greg Wyshynski reported Tuesday that MassMutual has pulled the business as a response to Russia’s invasion of Ukraine and mentioned that “the ad is no longer on the air.” The firm added its relationship with Ovechkin is proscribed to that one business, which was nonetheless accessible on the official MassMutual YouTube account as of early Tuesday night. 

Ovechkin is a local of Moscow and has lengthy been a public supporter of Russian President Vladimir Putin.

Per Rick Westhead of TSN, gear firm CCM Hockey has introduced it can cease utilizing Ovechkin and different Russian-born NHL gamers in world advertising initiatives.

“We are very sad to witness, like the rest of the world, what is happening in Ukraine,” CCM chief govt Marrouane Nabih wrote in an e mail. “Although Mr. Ovechkin is not responsible for the Russian government’s actions, we took the decision to not use him (or any Russian player) on any global CCM communication at this point.”

While Ovechkin pleaded for peace and for “no more war” in feedback provided final week, he didn’t distance himself from his assist for Putin. 

“Well, he is my president,” the longer term Hall of Famer mentioned at the moment. “But how I said, I am not in politics. I am an athlete and you know, how I said, I hope everything is going to be done soon. It’s (a) hard situation right now for both sides and everything. Everything I hope is going to end. I’m not in control of this situation.” 

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