Some sources counsel that Jennie (BLACKPINK) was changed by Han So Hee as a result of she didn’t generate the anticipated income for the model.

Not way back, a well-known beverage model selected Han So Hee, who is named the “Song Hye Kyo look-alike,” as the brand new mannequin to exchange Jennie (BLACKPINK). Initially, this data didn’t trigger controversy as a result of it’s regular for an artist to switch their consultant place to another person after their promoting contract ends.

Han So Hee L'Oreal

However, on March 18th, the information that Han So Hee had unexpectedly taken over Jennie’s place drew consideration once more, after Salgoonews revealed the underlying cause why the model selected a substitute. According to the Korean information outlet, Jennie misplaced her consultant place as a result of she didn’t guarantee gross sales income for the model.

Salgoonews cited data from an individual who’s believed to be an worker of the beverage model: “We determined to modify the promoting mannequin from Jennie to Han So Hee after two years. Initially, the model selected Jennie to refresh its picture, however gross sales income step by step decreased over time. This is uncommon as a result of the earlier model representatives, Lee Hyori and Suzy, held promoting contracts for a very long time.

Lee Hyori

According to Salgoonews, Lee Hyori served because the model ambassador for the beverage model from 2007 to 2012, whereas Suzy held the identical place for about 5 years. In distinction, Jennie’s contract ended after solely 2 years because the model’s consultant.

However, the knowledge within the article is believed to be incorrect. In reality, the gross sales income of the beverage model throughout Jennie’s time because the consultant didn’t decline. On the opposite, the BLACKPINK member helped the model enhance its income.


In the monetary report revealed in January of this 12 months, the beverage model was happy to announce that its enterprise operations exceeded expectations. According to the report, the model’s income from exports within the third quarter of 2022 elevated by 14.9% in comparison with the identical interval in 2021. The model additionally emphasised that Jennie made a big contribution to their spectacular enterprise outcomes.

Source: Salgoonews, Osen

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