Leading The Album Market Last Year Were South Korea’s Big Two K-Pop Agencies, Hybe & SM Entertainment(Photo Credit: IANS)

The K-pop album market has been experiencing an unprecedented increase, however the gross sales of digital music have been sluggish amid the coronavirus pandemic, experiences Yonhap News Agency.

According to the year-end information launched by Korea’s album gross sales tracker Gaon Chart, the nation’s prime 400 albums offered 57 million copies in and in another country in 2021, up by 36.9 per cent from 41.7 million within the earlier yr.

The gross sales of the highest 400 Korean albums have been on a steep rise after exceeding 20 million for the primary time in 2018. The quantity has since elevated to 25 million in 2019, 41.7 million in 2020 and 57 million in 2021.

Korean pop trade insiders say that behind the fast improve for the reason that coronavirus pandemic started in 2020 is the phenomenon that followers, unable to assemble at dwell concert events and reveals amid the protracted pandemic, soothe their disappointment by buying albums.

Leading the album market final yr have been South Korea’s huge two K-pop companies — Hybe and SM Entertainment.

Hybe, behind widespread boy teams reminiscent of BTS and Seventeen, accounted for 33.5 per cent of the overall gross sales of the highest 100 albums on Gaon’s annual chart, with mixed gross sales of 26 albums by its artistes on the record reaching 15.23 million copies.

‘Butter’, the English single launched by BTS in May, sat atop the record with about 3 million copies, and different Hybe artistes, reminiscent of Seventeen, Tomorrow X Together and Enhypen, additionally produced outstanding performances.

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