It was the announcement heard ‘around the world: Jennifer Lopez and Ben Affleck revealed their engagement earlier this month. While she’s now a newly-minted fiancée, J.Lo is a mother in the beginning. Her 14-year-old twins, Emme and Max, are clearly the middle of her universe, so it is a pure match for J.Lo to star in Coach’s new Mother’s Day marketing campaign. 

“A playful reference to Coach’s legacy and bags handed down from one generation to the next, ‘I Got It From My Mom’ celebrates the role mother figures play as mentors, muses, and sources of style inspiration,” the model mentioned in a press release. In an announcement supporting the marketing campaign, J.Lo revealed her two favourite bag developments proper now: pillowy baggage and white cross-body baggage—scroll down to buy the developments and see Jennifer Lopez’s new Coach marketing campaign. 


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