On March 31 (KST), it was introduced that the ITZY members are the latest international spokesmodels for the Maybelline New York cosmetics model!

With this announcement, ITZY turns into the primary musical group signed to the model, with an enormous roster of expertise, together with actress Storm Reid and supermodel Gigi Hadid.

The members additionally just lately appeared in a promotional video for the model bringing a pop of shade. They showcased their gorgeous visuals and easy charms!

In a press release from ITZY, the members defined how excited they’re to be chosen as the primary musical act to signify the model!

Not solely will we wish to present followers the brand new and various challenges ITZY takes up, but in addition we wish to encourage everybody that they may have the ability to discover a daring and assured (model of) themselves.


Global Brand President, Trisha Ayyagari, defined that she had adopted the group’s rise in Okay-pop, but in addition how dynamic they as a bunch and people. 

ITZY champions self-love, individuality, and self-expression to their followers and international neighborhood. Their vitality is highly effective, and I’m so excited to carry these voices to Maybelline!

— Brand President Trisha Ayyagari

You can watch the total video beneath!

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