The International Cricket Council (ICC) has revealed the file viewership quantity set throughout the not too long ago concluded ICC T20 World Cup 2021 match. The match between India and Pakistan on October 24 within the Super 12 stage grew to become essentially the most considered T20I match in historical past.

The conflict between the rivals set a brand new file with 15.9 billion minutes in India alone. It beat the earlier viewership file set throughout the India vs West Indies semifinal within the T20 World Cup 2016.

Australia with their maiden T20 World Cup. Image-Twitter

In complete, the match viewership rely reached 167 million whereas watching nearly 10,000 hours of dwell protection throughout TV and digital platforms in practically 200 nations. Despite India’s group stage exit, the variety of minutes recorded in India was a staggering 112 billion minutes.

“We are pleased with these outstanding global viewership numbers” – ICC CEO

The ICC CEO Geoff Allardice was ecstatic concerning the viewership numbers and hoped to develop the sport throughout totally different nations in a bid to proceed the immense improvement of the game.

We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms.”

ICC T20 World Cup 2021
Photo Credit; ICC

It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it, and sponsors and broadcasters want to be a part of it,” Allardice mentioned.

ICC’s alliance with Facebook proved to be a wonderful concept as a complete of 4.3 billion views was recorded throughout the channels as in comparison with the three.6 billion garnered throughout the 2019 ODI World Cup. In the UK, Pakistan, and Australia, the viewership rely skyrocketed by 7% (Sky Sports), 7,3% (PTV, ARY, Ten Sports), and 175% (Fox) respectively.

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