HYBE is establishing a brand-new label to be helmed by its Chief Brand Officer (CBO) Min Hee Jin!

On November 12, HYBE introduced that they might be launching a brand new unbiased label named ADOR. CBO Min Hee Jin, who was previously a artistic director and board member at SM Entertainment earlier than joining HYBE in 2019, would be the label’s CEO.

Most notably, ADOR is at present making ready to debut a brand new lady group someday in 2022. The lady group, which can primarily be produced by Min Hee Jin, will primarily encompass members recruited throughout HYBE (then Big Hit Entertainment)’s 2019 “Plus Global Audition.”

ADOR, which can be run independently from HYBE with its personal distinctive philosophy and elegance, may also be making an attempt new enterprise ventures that haven’t but been tackled by its guardian firm.

ADOR CEO Min Hee Jin commented, “I’m fully prepared to give rise to another change in the music industry through the launch of this new label. Without any fear of taking on new challenges, we will present new artistic IP [intellectual property] and content that will showcase ADOR’s unique philosophy.”

Are you excited for the debut of ADOR’s new lady group?

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