Moviegoing audiences selected the horror film over the romantic comedy to kick off the month of October. Paramount’s Smile topped the North American charts with $22 million in ticket gross sales, in line with studio estimates Sunday, leaving Billy Eichner’s rom-com Bros within the mud.

Universal’s Bros  launched with an estimated $4.8 million to take fourth place behind Don’t Worry Darling ($7.3 million) and The Woman King ($7 million). But opening weekends possible aren’t the ultimate phrase on both Bros or Smile. Horror film audiences are typically front-loaded, dropping off steeply after the primary weekend, whereas one thing like Bros, which acquired nice opinions and an A CinemaScore, suggesting sturdy word-of-mouth potential, is a film that might proceed discovering audiences by way of the autumn. It is just not uncommon for R-rated comedies to open modestly and catch on later.

“Everyone who sees it absolutely loves it,” stated Jim Orr, Universal’s president of home distribution. “Billy Eichner, (director) Nick Stoller and Judd Apatow have created a movie that’s heartwarming and hysterically funny.”

Bros is critical for being the primary homosexual rom-com given a large theatrical release by a significant studio, in addition to the primary studio film starring and co-written by an overtly homosexual man. Since premiering on the Toronto International Film Festival final month, the movie has gotten stellar opinions from critics and likewise been the goal of “review bombs” on IMDB. The website final week eliminated eliminated tons of of one-star opinions for Bros that had been logged earlier than the movie was launched.

It’s additionally exhausting to compete with a brand new horror film in October. Smile, written and directed by Parker Finn in his directorial debut, stars Sosie Bacon as a therapist haunted by smiling faces after a traumatic occasion.

According to exit polls, 52% of the viewers was male and 68% had been ages 18-34 for the R-rated movie. Playing in 3,645 areas, Smile began sturdy with $2 million from Thursday night time previews, too, and had a 4% uptick Saturday, which is sort of exceptional for style movies that normally decline after the primary night time.

Smile additionally value solely $17 million to provide.

“It’s remarkable, particularly when you take the budget into account. It’s just a terrific result and validated our thoughts about the movie as a whole,” stated Chris Aronson, Paramount’s president of home distribution. “That Saturday uptick bodes well for the long-term playability.”

The Smile advertising staff final weekend planted smiling actors at baseball video games across the nation as a advertising stunt, which Aronson stated helped push the film excessive.

“Smile just shows once again that the horror genre should be put on a pedestal by theater owners,” stated Paul Dergarabedian, the senior media analyst for Comscore.

Second place went to Don’t Worry Darling in its second weekend in theaters, with $7.3 million, down 64% from its opening. The mid-century-styled psychological thriller starring Florence Pugh and Harry Styles has earned $32.8 million domestically in opposition to a $35 million manufacturing funds.

And The Woman King was shut behind in third place in its third weekend, with an estimated $7 million, down solely 36% from final weekend. The historic conflict epic directed by Gina Prince-Bythewood stars Viola Davis as an Agojie common and has made $46.7 million.

Rounding out the highest 5 was the re-release of Avatar, with $4.7 million from 1,860 areas.

Notably, the movie with the best per-theater common was the Indian epic Ponniyin Selvan: I, which earned $4.1 million from simply 510 theaters. It’s one among a number of Indian blockbusters to carry out effectively in North America lately, together with RRR and Brahmastra Part 1: Shiva.

“It was a solid weekend,” Dergarabedian stated. “We’re not going to get into the $100 million-plus weekends until ‘Black Adam,’ but audiences are getting a really diverse slate of movies to see on the big screen.”

Estimated ticket gross sales for Friday by way of Sunday at US and Canadian theaters, in line with Comscore. Final home figures will likely be launched Monday.

1. Smile, $22 million.

2. Don’t Worry Darling, $7.3 million.

3. The Woman King, $7 million.

4. Bros, $4.8 million.

5. Avatar (re-release), $4.7 million.

6. Ponniyin Selvan: I, $4.1 million.

7. Barbarian, $2.8 million.

8. Bullet Train, $1.4 million.

9. DC League of Super-Pets, $1.3 million.

10. Top Gun: Maverick, $1.2 million.

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