What do the phrases “END TXT” and “HATE TXT” have in frequent? They simply may be a genius advertising technique for the group’s extremely anticipated comeback.

While Taehyun has been able to spill all the main points and Beomgyu has steadily been handing out hints, TXT is formally kicking off their comeback for his or her mini-album, minisode 2: Thursday’s Child with a whole “spoiler week.”

They began by releasing the brand new comeback brand…

…which has been a key indicator of the group’s development through the years.

While all of this has been thrilling for followers, a key element is making the rounds. The mini-album could have three variations, all with fascinating names: “HATE”, “END”, and “MESS.”

The unconventional names even trended on Twitter

| Twitter

…prompting some non-fans, to surprise what was taking place.

Generally, a trending time period resembling “hate” may lead folks to consider it comes from a adverse affiliation.

Fans suppose, that’s precisely the purpose. In reality, it might be used of their favor as a sort of “clickbait.”

Anti-fans may even use such phrases and by accident do one thing good for a gaggle they declare to dislike via unintentional promotion. Regardless, the group would obtain extra consideration as a result of these eye-catching phrases.

And, if somebody does search “TXT MESS” or “TXT END,” the album variations will pop up.

It’s type of genius.

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