The social media influencer and content material creator believes that the content material creation trade is estimated to the touch 2200 crore by 2025 in India

Content creation, as an trade, has picked tempo previously few years. It obtained a higher enhance over the past two years of the on-going Covid-19 pandemic. And social media influencer and content material creator Masoom Minawala seems at its “good progress” moderately than competitors.

She elaborates, “I think it’s fantastic! More the volume of content, the better it is. We’re evolving from the mistakes. It’s an encouraging sign as it indicates the growth of the industry, which leads to my personal growth too. Now that the volume is picking up, we need to see how we can utilise the position that we are in.”

Minawala, who was one of many first influencers to stroll the crimson carpet on the Festival De Cannes, goes on so as to add that she doesn’t really feel the strain to face out from the group. “I started at a time [2010] when hardly anyone was doing this. I used to crave for peers who would understand the industry, because wherever I went, people would ask me to explain what I do as it didn’t make sense to them,” she says.

According to the 28-year-old, the one flip facet to content material creation is the dearth of rules and pointers. But she’s glad that it has was a billion greenback trade at this time: “It’s estimated to touch 2200 crore by 2025 just in India. It’s been interesting because there’s something new to learn every day. There has been no opportunity to get bored. The only challenge remains in keeping up with the trends.”

Talking about how “protective” she’s in regards to the trade, Minawala says, “I started this as a hobby and I didn’t think that taking photos could become a career. When I started out, I was criticised for my voice and the background I came from. I’ve grown with the industry.”


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