G4 made an fascinating announcement this morning as they’ve partnered up with the ESL for a brand new broadcasting partnership. While the ESL lined various video games, they’re primarily recognized for being the house to a lot of the CS:GO esports scene. Today the 2 introduced a brand new media rights deal that may for the primary time, deliver the U.S. and Canada esports neighborhood entry to ESL Pro Tour occasions by way of linear TV. We do not have a begin date but, however we’ve extra particulars on the partnership and a few quotes from the announcement beneath. This deal, if it really works out the identical manner ESPN and FOX Sports deal with sure sports activities organizations’ broadcasting rights, will put the league in a brighter highlight than most esports organizations within the nation.
G4 and Comcast NBCUniversal will deliver viewers immediately into the ESL motion with highlights and cutdowns of choose Pro Tour occasions. True followers hear the insane, excessive APM clacking of mechanical keyboards every time we shut our eyes, however now we are able to hear them over our linear television audio system as ESL occasions are broadcast within the U.S. and Canada by way of unique, G4 produced content material. G4’s ESL Gaming protection might be in English and aired in primetime slots, spotlighting esports and gaming leisure for a model new viewers. G4 holds exclusivity to provide and air the packages within the area […] G4’s esports exhibits will now additionally function highlights from ESL occasions, and should even pop in once in a while to hold on the official ESL Twitch channel.
“We know there is a growing number of esports fans in North America and G4 is the perfect partner for us as we continue on our mission to reach new audiences,” stated Frank Uddo, Senior Vice President Media Rights at ESL Gaming. “We have hosted many successful events in North America already, and with this exciting partnership we will finally be able to provide all US and Canadian esports fans with access to ESL events via linear TV broadcasts as well.”
“G4 is thrilled to partner with ESL and deliver their premier esports events to North American audiences,” stated Kevin Sabbe, Chief Content Officer of G4. “Our approach to esports coverage will be focused on entertaining fans, providing in-depth analysis, and most importantly, offering casual gamers a comedic entry point into the world of esports and competitive gaming.”