For a very long time, massive Indian weddings have served as a canvas for the cinematic world, and now, the strokes of the revelry are being splashed within the OTT world with myriad hues, generally by way of actual life docu-series and generally fictional tales.

If there’s Mumbai-based matchmaker Sima Taparia serving to folks discovering the proper match by way of Indian Matchmaking, which acquired an Emmy nomination final 12 months, there’s additionally Divyak D’souza serving to women discover the proper costume for his or her D-day with Say Yes To The Dress India.

“Marriages and weddings have always been popular, everywhere in the world. Everyone enjoys love stories, especially real life love stories. In the past, celebrities shared their wedding photos in magazine articles and now it’s on streaming services,” says Taparia whereas speaking concerning the pattern, including that the ethos of storytelling are nonetheless the identical.

“We still want to share in the stories of people finding their perfect life partner, whoever they are. And Indian weddings are some of the biggest and best so everyone loves to enjoy the amazing celebrations,” provides the matchmaker, who feels the return of the present for the second season indicators the rising recognition of the theme within the digital house.

When it involves the fictional house, wedding ceremony as a theme is being explored by way of a diverse lens, from a person’s battle to discover a bride in comedy collection The Great Weddings of Munnes, to discovering concerning the complexities of weddings and the planning with Made In Heaven, to the what occurs after marriage in Meenakshi Sundareshwar. There’s additionally romantic comedy, Wedding Season, starring world Indian origin actors Pallavi Sharda and Suraj Sharma.

However, there’s little question that it’s the dose of actuality which is main India’s wedding ceremony affair within the digital house. Recently, it was introduced {that a} documentary on Nayanthara-Vignesh Shivan’s wedding ceremony will likely be launched on an OTT platform, with director Gautam Vasudev Menon connected to direct it.

Actor Sonalee Kulkarni has additionally acquired hitched to the thought of bringing her wedding ceremony within the net house, and says it is going to be out quickly. “There is a lot of curiosity around my wedding and my husband.. I thought why not bring the entire story in the digital space instead of putting pictures or short videos or reels.. It is an interesting story, how the pandemic affected everyone. It has a dramatic arc to it, and is very real. With this step, we wanted to include our fans and well wishers in it all,” she says.

Moreover, actor Priyanka Chopra Jonas together with husband Nick Jonas can also be making a collection impressed by their very own sangeet. It is alleged to be an unscripted dance competitors collection executive-produced by the couple and impressed by the Indian pre-wedding custom.

According to Sai Abishek, factual and way of life cluster, South Asia at Warner Bros Discovery, the pattern has grown exceptionally after the pandemic disaster in 2020.

“There’s so much drama in the world today. So definitely, people need these types of shows. I can see that wedding reality shows are definitely a need in India in the post pandemic time, considering so many weddings happened during the virus crisis. For instance, the Indian version of Say Yes To The Dress, it turned out to be an interesting first step towards feeding into those needs. And we would be looking to do more in this category going forward,” says Abishek.

The Great Weddings of Munnes creator Raaj Shaandilyaa feels Indian wedding ceremony is a cinema in itself, and the OTT house is giving makers an opportunity and time to put money into the characters and lay out the plot in additional element.

“Wedding is something with which everyone relates, and comes with a lot of personal emotions. It is very intimate in India. It is great that the theme is being explored in various stories and shades, from explorers in various stories and shades, for instance, The Great Weddings of Munnes comes with comedy and horror as well.” Shaandilyaa, including that the benefit of time is working in favour of the storytellers.

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