MAMAMOO‘s greatest hits compilation album, I Say MAMAMOO: The Best, is finally here! But while fans are enjoying the re-recordings, re-imaginings, and new title track “mumumumuch,” there’s one facet of the comeback that has followers baffled and pissed off: unexpectedly low gross sales.
Since the act’s debut, MAMAMOO has all the time been one of many best-selling lady teams of the third technology. Their mini-album, WAW, for instance, is only a few thousand copies away from reaching 100,000 gross sales on the Hanteo chart after promoting 38,259 copies on its first day of release.
Given that WAW was launched simply three months in the past and followers have been extremely anticipating the group’s first OT4 album since Wheein left RBW, followers have been anticipating I Say MAMAMOO: The Best to succeed in equally spectacular heights. In reality, comeback purpose guides made by MooMoos advised followers to goal to succeed in 50,000 gross sales on day one.
In just a few hours mumumumuch mv and the album “I SAY MAMAMOO: THE BEST” be launched bear in mind the objectives that now we have to attain let’s do a number of stream to offer achievements to the ladies #마마무 #MAMAMOO @RBW_MAMAMOO pic.twitter.com/D2VsGMXOkk
— Mamamoo Updates (sluggish) (@mmmupdtes) September 14, 2021
The actual first-day determine, nevertheless, ended up being removed from that. At the top of the monitoring day on September 15, I Say MAMAMOO: The Best recorded a ultimate first-day gross sales complete of simply 6,981 copies.
Now, followers are left confused about why gross sales dipped so low—particularly contemplating MAMAMOO’s efficiency on different platforms is even higher than earlier than. For instance, “Where Are We Now” (the title monitor of WAW) took round 10 hours to succeed in 1 million views on YouTube. “Mumumumuch,” then again, surpassed 1 million views in lower than 8 hours.
The album additionally has 12 no.1s on world iTunes charts, and all 23 songs on I Say MAMAMOO charted inside the prime 50 on Korean music streaming platform Bugs. With that in thoughts, it appears clear that MAMAMOO’s fanbase isn’t dwindling—so what occurred?
While followers can solely speculate for now, one huge clue comes from Korean music shops. On Yes24, Hottracks, Bizent, Music Korea, and Synnara, I Say MAMAMOO is at present offered out. This appears to indicate that RBW didn’t print sufficient copies of the album to fulfill demand.
But why? Was this an enormous miscalculation on RBW’s half, or is there an exterior issue guilty? Some suppose the wrongdoer could possibly be the latest rise in paper shortages around the globe, provided that photobooks, posters, and photocards can’t be printed with out paper. However, latest releases like Red Velvet‘s Queendom and STAYC‘s Stereotype have sold hundreds of thousands of copies between them, leading many fans to believe this isn’t the trigger.
That mentioned, it’s doable that different manufacturing points could possibly be guilty. One main MAMAMOO fanbase states that Ktown4U, probably the most in style worldwide K-Pop shops, has reported that they don’t have sufficient inventory to ship out all pre-orders on the primary day because of an issue on the producer’s facet. I Say MAMAMOO: The Best is comparatively massive in dimension and has a hardback cowl, so it might be extra advanced to supply than different albums.
We want to inform moomoos who purchased albums utilizing our hyperlink that there appears to be a problem on the producer’s facet, which has affected the variety of obtainable shares. But Ktown4u has ensured that gross sales might be included within the 1st week. We apologize for any inconvenience.
— MAMAMOO Charts (@MamamooCharts) September 15, 2021
Ultimately, regardless of the case, followers have been left wishing RBW did extra to forestall such a critical lapse in gross sales from occurring.
rbw cease mistreating your senior group who actually constructed your organization the best way it appears now
— gela 🌻 (@byuliesthetic) September 15, 2021
Many are calling on the corporate to do all the pieces in its energy to restock the albums as shortly as doable. MooMoos say there are additionally different errors which want fixing, corresponding to an absence of subtitles on the music video. The MAMAMOO members are identified for doing their finest to make their music inclusive for followers with listening to impairments, so lacking subtitles are an enormous situation.
mamamoo deserves much better than what you are giving them!
— ahn dre ah (@dreahn_4withsun) September 15, 2021
According to MAMAMOO Charts‘ assertion from Ktown4U, all at present unfulfilled orders are anticipated to be mirrored within the first week gross sales. Now, followers can solely hope that this would be the case throughout all K-Pop music shops.
You can stream MAMAMOO’s new single right here: