Fans are displaying solidarity with LOONA’s members.

As most K-Pop followers are well-aware by now, Chuu was recently removed from LOONA on November 25, with the rationale given by BlockBerry Creative to be resulting from “verbal abuse and poor behavior towards staff”. In the times since then, her fellow members and even these outside of the K-Pop industry which have labored with Chuu have spoken up in assist of her, main followers to suspect one thing is off in regards to the sudden removing.

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Chuu | BlockBerry Creative

Just a few days later, on November 29, 9 members of LOONA have been reported to have filed an injunction to droop their unique contracts with BlockBerry Creative, resulting from belief between the company and the members being ruined. However, the label later said that the rumors weren’t true.

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LOONA | BlockBerry Creative

Despite their assertion, although, the members who allegedly filed the injunction have been notably silent on social media, with solely Hyunjin and ViVi — the 2 members not included within the injunction rumors — lively this month.

And regardless of the entire points happening with the group and BlockBerry Creative not too long ago, the label introduced a number of days in the past that LOONA can be having a comeback in January 2023.

On December 5, fanclub LOONA Union posted an open letter to BlockBerry Creative demanding a proper clarification relating to the entire ongoing regarding allegations with the corporate and their therapy of LOONA. They gave the label till the top of December 7 to answer, at which level they might begin a boycott if left unanswered.

And because the label didn’t reply, the boycott was formally introduced. With the boycott, followers of LOONA are inspired to not buy albums, merchandise, live performance tickets, or anything that will give cash to the label. This additionally included not streaming or enjoying any of the group’s songs and movies on any platform, in addition to different actions that will positively affect BlockBerry Creative.

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Boycott announcement from LOONA Union | @unionloona/Twitter

At said within the letter, the boycott will proceed “until the accusatory statements against Chuu are retracted, an apology is made with regards to past mistreatment, and LOONA members are given the option to terminate their contract”.

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| BlockBerry Creative

The boycott already appears to be taking impact, based mostly on pre-order gross sales numbers which have begun being reported for the group’s new album, The Origin Album: 0. Pre-orders simply turned out there earlier at the moment, and well-liked distributor KTown4U has proven an enormous lower in first-day pre-order gross sales in comparison with their final album release.

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| BlockBerry Creative

Their final album, Flip That, launched earlier this yr offered round 3,400 copies throughout the first day of pre-orders. In comparability, the outcomes for the first-day pre-orders for The Origin Album: 0 is within the low dozens.

The Loona comeback boycott seems to be incredibly effective from kpopthoughts

While these numbers may change sooner or later, it’s already a promising begin to the boycott, and followers on Reddit have rather a lot to say in regard to your entire ordeal.

There is even a really intensive checklist of K-Pop shops which might be outright not promoting the upcoming album in any respect.

Overall, the LOONA fandom appears to be overwhelmingly in assist of the boycott and the members of the group, and even non-fans are displaying solidarity.

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Going ahead, we solely wish one of the best for the members of LOONA, and we hope that the continuing conditions resolve themselves quickly with out extra stress and confusion for the idols concerned.



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