Eric Nam will likely be teaming up with the Indian singer Armaan Malik and Indian-American producer KSHMR to collaborate on a brand new observe, “Echo.” The observe just isn’t solely a celebration of Asian American and Pacific Islander Heritage Month, but additionally what the artists hope to be an inspiration to younger Asian creators all over the world.
As a step in direction of additional illustration and variety in mainstream music scenes, these artists have teamed up for what Rolling Stone India is looking “one of the most important collaborations in Asian and global pop culture.”
Being an Indian artist–as a result of we’ve not seen lots of illustration on the worldwide stage–I really feel a sort of accountability. This just isn’t one thing that’s occurred earlier than, that is one thing that’s so new for India and Indian musicians. It’s lovely how artists from totally different international locations are so deep-rooted of their cultures however come collectively to do one thing which–despite the fact that it’s totally different–remains to be very a lot them.
–Armaan Malik to Rolling Stone India
The three of them hope to encourage younger Asian people to stand up, not solely within the music subject, but additionally movie, politics and extra.
I actually wish we had extra friends, I wish we had a much bigger community of individuals folks actually killing it and representing us throughout the board. Growing up, we all the time wished to see extra folks like us on the large display screen in culturally related locations, however historically these locations simply haven’t been as open to us. I feel they’re lastly beginning to open slowly and it comes at a time when racial tensions, societal tensions as an all-time excessive… So I feel it’s a really unbelievable time for us to be doing what we do as we speak.
The home that I grew up in was actually arduous on formal schooling and after I didn’t need to go to school and wished to pursue music, they despatched me to India with no return ticket. My grandpa was going to beat it into my head that music was a interest…[Grammys, international recognition] is all there for the taking, it’s simply we’ve been going to Google, we’ve been going to the physician positions. As nice as that’s, it left somebody like me feeling like a sq. making an attempt to slot in a circle.
“Echo” will likely be launched on May 21 at midnight native time. The music video will premiere at 4pm KST.
Let’s go! 👊🏻 https://t.co/ytPXSupvPV
— ARMAAN MALIK (@ArmaanMalik22) May 17, 2021