The Embracer Group is a doozy of a media firm. It’s 11 guardian corporations in a large trench coat which might be themselves composed of a number of extra guardian corporations that personal publishers and builders and the rights to online game franchises each AAA and indie. Earlier at the moment, it added a bunch more companies to its roster together with Limited Run Games, Maneater developer Tripwire Interactive, and the mental property rights to elements of The Lord of the Rings and The Hobbit universes.
To record all of Embracer Group’s corporations and belongings would take an unreasonable period of time and area and would get kinda boring. So listed here are the excessive factors within the firm’s portfolio.
What online game franchises I’ve heard of does Embracer now personal?
Embracer Group owns the businesses that personal the businesses that make: Little Nightmares II, Goat Simulator, Destroy All Humans!, TimeSplitters, Timecop, Darksiders, Saints Row, Duke Nukem, Borderlands, Valheim, Killing Floor, Deus Ex, and Tomb Raider.
And what about Embracer Group’s TV, comics, and film franchises?
In 2021, Embracer purchased Dark Horse Media, guardian group of Dark Horse Comics — the fourth-largest comics writer and residential to hits like Hellboy, Sin City, 300, and The Umbrella Academy. Naturally, this additionally means it owns the rights to all of these comics’ future film variations, too. But wait, there’s extra! Embracer Group additionally owns a number of bodily sport publishers, together with a ton of licensed card and board video games, and thee Settlers of Catan.
When did Embrace begin this buying spree?
Most of those corporations and franchises have been acquired within the final 4 years. This most up-to-date acquisition tear began again in May of this yr when it bought the Tomb Raider and Deus Ex franchises together with different growth studios and video games from Square Enix Europe. In a press release, the corporate mentioned the deal “brings a compelling pipeline of new installments from beloved franchises and original IPs, including a new Tomb Raider game.”
So what’s Embracer’s massive plan?
It appears the corporate’s long-term technique is to amass notable mental properties throughout the gaming business and different IPs with which they’ll make video games and different media. (This has been Disney’s strategy for over a decade.) Today’s buy of Limited Run Games additionally implies that something in Embracer’s expansive again catalog may see a bodily rerelease.
The fee at which Embracer Group is gobbling up corporations additional consolidating an already more and more consolidated market is trigger for some concern. But to place the corporate in perspective to its friends within the business, it might take about eight of them to equal one Activision Blizzard. So whereas the corporate appears large, comparatively talking, it doesn’t even crack the highest 10 record of largest online game corporations. At least not but. The Lord of the Rings deal presents large alternatives to make gobs of money with video games set in that universe. It’s completely throughout the realm of chance for a Minas Tirith metropolis administration simulator or, even higher, a Barbie Horse Adventures-style sport with the Rohirrim. One can hope.