Barcelona’s Robert Lewandowski. | Photo by Rich Graessle/Icon Sportswire by way of Getty Images

FIFA 23 isn’t even out but, however Electronic Arts is already making ready for its post-FIFA future. Today, the writer introduced a brand new take care of Spain’s LaLiga — which is house to iconic golf equipment like Real Madrid and Barcelona — for a “one of a kind, multi-year partnership” that kicks off with the 2023–2024 season and can make EA the title sponsor for the league. That additionally occurs to be the season wherein EA can be ditching its longtime associate FIFA for a brand new soccer franchise referred to as EA Sports FC, making FIFA 23 the final EA sport with FIFA branding.

According to EA, the brand new deal will embody:

…title naming rights for all LaLiga competitions, a whole rebrand of LaLiga with EA Sports together with all logos, graphics, fonts, and different visible parts, whereas additionally delivering new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.

The deal will cowl the highest two divisions of soccer in Spain together with an annual youth event and official esports competitions. EA says that extra particulars on the partnership can be accessible “in the coming months.”

(LaLiga is seemingly changing into a chief touchdown spot for tech sponsorships; earlier this year, Spotify bought the stadium naming rights for Barcelona’s iconic Camp Nou.)

EA has been asserting quite a few partnerships of late because it prepares for the way forward for its soccer franchise. FIFA 23 will introduce a number of notable companions, including the top women’s leagues in England and France and the return of Italian giants Juventus, which had beforehand been absent from the FIFA collection for a number of years.

FIFA 23 can be launching on September thirtieth. EA says that extra particulars on EA Sports FC can be accessible subsequent summer season.

Source link