JTBC‘s extremely anticipated collection Snowdrop formally launched its first two episodes, however the backlash concerning the the K-Drama has been ongoing—which might be seen within the current sponsorship cancellations.
The manufacturing has been receiving steady criticisms for its alleged historical past distortion, because it follows the story of the 1987 Democracy Movement that befell in South Korea. As petitions demand for the cancellation of the collection, it appears that evidently the backlash has reached the handfuls of various sponsorship firms.
Following Snowdrop‘s premiere, Korean netizens began to circulate a list of brands that were featured in the episodes, which has led to boycotts of the companies. On an online community, one particular netizen began to gain viral attention for not only keeping tabs on all of the K-Drama’s sponsorships, but in addition for updating the general public on the continuing cancellations.
Following the mass backlash and boycotts, a number of manufacturers have began to announce their withdrawal positions. According to media reviews, P&J Group introduced their determination to cancel their help following the premiere of the JTBC collection. The firm’s CEO personally launched a press release by way of Hankyung that detailed their final determination to cancel their sponsorship.
They alleged that the corporate was “unaware of the content” after they made the preliminary funding. However, after seeing the primary two episodes of the manufacturing, the P&J Group CEO instantly contacted the manufacturing firm together with his wishes to take away their sponsorship, in addition to their request to have their earlier content material faraway from the already aired episodes.
This is a large withdrawal, as P&J Group was one among Snowdrop‘s biggest producer sponsorships. While the K-Drama may still have 2 remaining companies, numerous media sites predict that the series may suffer exponentially following P&J Group’s cancellation.
P&J Group was not the one firm to withdraw from Snowdrop‘s commercial lineup. Organic meals model Ssarijai additionally lately shared their withdrawal requests following the immense backlash they acquired from Korean netizens.
The meals model posted an official apology on their web site, apologizing for “sponsoring the JTBC drama, Snowdrop.” Company representatives shared that they anticipated the sponsorship to be a “simple rice cake promotion” however after studying concerning the historical past distortion, they contacted the manufacturing firm to “withdraw their sponsorship immediately.”
Korean vogue model GANISONG additionally adopted go well with, as they shared their official apologies with netizens who had been “hurt by the history distortion.” GANISONG representatives said that they had been “never informed of the script’s synopsis in advance at the time of the sponsorship request.”
Just like P&J Group and Ssarijai, the style model additionally contacted the Snowdrop manufacturing crew to withdraw their upcoming ads, whereas additionally asking them to “delete all related content” from the earlier episodes.
Tea model TEAZEN, pottery model Dopyeongyo, Dyson, Downy, mattress firm SONO SEASON and Hans Electronics have additionally joined the checklist of sponsorship cancellations following Snowdrop‘s premiere this previous weekend. Furniture model Heungil Furniture was the primary firm to again out on its commercial ventures, as they withdrew their sponsorship again in March when the preliminary backlash of the JTBC manufacturing started.
JTBC has not but responded to the continuing backlash nor the handfuls of sponsorship withdrawals from the manufacturing. Stay tuned for additional updates.