Every yr, hopes are raised and severely dropped as BTS proceed to be included within the GRAMMYs however by no means awarded.

From left: Jungkook, RM, Suga, V, Jin, Jimin, and J-Hope of BTS at “The 2022 GRAMMYs.” | @bts_bighit/Twitter

Recently, BTS delivered a very phenomenal efficiency at The 2022 GRAMMYs (additionally known as The sixty fourth GRAMMY Awards). Yet, the group didn’t win their one nomination, and lots of felt BTS had been snubbed as soon as once more by not receiving an award.

From left: V, Jin, Suga, Jimin, RM, Jungkook, and J-Hope of BTS at “The 2022 GRAMMYs.” | @bts_bighit/Twitter

Both Suga and RM have addressed the controversy. And, now DFSB Kollective President Bernie Cho is talking about it.

Following The 2022 GRAMMYs, Bernie Cho appeared on Arirang News Center for the K-ENTERTAINMENT&BEYOND information section, and he broke down why the Recording Academy has regularly failed to acknowledge BTS.

Bernie Cho

Bernie Cho defined that the GRAMMY Awards doesn’t choose winners primarily based on music followers’ selections like different award exhibits do. Rather, it’s the music business’s insiders and influencers’ voting.

We need to take a step again and perceive and notice, and I … arguably respect, that the GRAMMY Awards just isn’t a recognition contest for followers, listeners, or viewers. It’s a recognition contest for the business insiders.

— Berni Cho

While BTS has many followers, together with inside the music business, there are nonetheless many, primarily within the Recording Academy, that might not be so conscious of simply what a expertise BTS really is. So, Bernie Cho mirrored on BTS’s earlier appearances on the GRAMMY Awards. 

And the truth is that over time, from 2019 till just some days in the past, BTS has actually by no means had a very correct first impression sort of showcase. In 2019, they had been on stage briefly to provide out an award. In 2020, they had been on state briefly to cameo, collaborate, with Lil Nas X for ‘Old Town Road,’ after which final yr, they’d their first official efficiency, however that was truly pre-recorded from Seoul.

— Berni Cho

Cho believes that it was essential that BTS have the chance to carry out dwell in entrance of the business insiders on the GRAMMYs as a way to make a mark to be acknowledged sooner or later, and that they really did.

The actuality is that BTS is sweet to have a look at on video however wonderful to observe dwell, and when folks had been watching their efficiency dwell, I believe it actually floored lots of people within the audiences, the folks which might be voting for the GRAMMYs, and in some ways, the Twitter simply lit up by way of impressions.

— Berni Cho

After BTS’s efficiency at The 2022 GRAMMYs, everybody couldn’t cease speaking about it. It was talked about for lengthy after too.

This was the primary time I heard the time period ‘the jacket air guitar,’ the transfer that they made the place all of the jackets had been in sync, tied up, after which one way or the other unraveled… I’m nonetheless making an attempt to do the sluggish movement to determine how that labored.

— Berni Cho

While ARMYs have been well-aware of BTS’s unfathomable skills in performing dwell, many witnessed it for the primary time that night. So, those that are deciders in who wins lastly noticed BTS’s unmatchable abilities and power firsthand.

But extra importantly, once you speak about boy bands and dwell, there’s at all times this assumption that they’re lip-syncing. It was very apparent that they had been doing this dwell to perfection, and one of many issues that got here out on Twitter was, ‘These guys are super fit. How can they dance like that and sing like that and not break a sweat or be out of breath?’

— Berni Cho

Bernie Cho believes that BTS’s “Butter” efficiency at The 2022 GRAMMYs was the highly effective assertion the group wanted for the music business to acknowledge them lastly totally. No one might match BTS’s efficiency.

So, I believe they actually made a strong assertion to the business that these guys are for actual. This is the rationale why they’re not simply the most important boy band on the earth however the greatest band on the earth, interval. …It blew folks away, and the following morning, the media has the BTS efficiency on the prime of on the, very a lot close to the highest of hands-down finest dwell performances, and that claims quite a bit.

— Berni Cho

Still, there are a number of biases BTS need to go up towards by way of profitable a GRAMMY award. Bernie Cho talked about two large ones.

The GRAMMY Awards traditionally and historically has not been so pleasant to international acts. Definitely, there’s a bias constructed towards… Maybe in direction of boy bands.

— Berni Cho

Not solely do American award exhibits have a bias towards international acts, particularly non-English, however there may be additionally an enormous bias towards “boy bands.” While BTS has confirmed they’re greater than that, business insiders nonetheless view them as such.

And, so after we look traditionally at different bands that BTS have been in comparison with so, as an illustration, the Backstreet Boys or *NSYNC… In the peak of their careers, they’d possibly 9 nominations in every, however none of them got here away with a GRAMMY award, and earlier than BTS was the most important boy band on the earth… Prior to that, within the UK, there was One Direction. They by no means received nominated; they by no means received on the top of their recognition.

— Berni Cho

Many artists related to “teenybop,” together with boy bands similar to One Direction and even Justin Bieber, are oftentimes not taken severely by the music business.

Again, if we even look somewhat bit sideways to artists like Justin Bieber, who’s a HYBE labelmate, he rolled into the GRAMMYs with the second most nominations; he has had over 22 nominations over time. Yet, he has solely received two.

— Berni Cho

Nevertheless, BTS have overcome biases and odds towards them earlier than, and so they’ll do it once more.

I believe with BTS, their look this time was actually a press release that they’re right here, they’re actual, and there’s extra to come back. And, I believe, once more, everyone knows that BTS just isn’t going to cease making music anytime quickly, and so I believe that it’s not a lot a matter of ‘if’ however possibly a matter of ‘when’ they’ll win a GRAMMY.

— Berni Cho

Watch the total information section under:

Source: Arirang News Center



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