Fortnite is including Coachella to its long, long (long) checklist of in-game collaborations. The annual music competition introduced at present that it’s partnering with developer Epic Games to release Coachella-themed skins and in-game options for its first foray into gaming.
These days, Coachella is equally recognized for its performances as it’s for the outfits attendees put on — so it’s becoming that each are coming to Fortnite. Coachella will release two sequence of skins to coincide with weekends one and two of the music competition, starting April 14th and April twenty second. The outfits, impressed by the Coachella type, react to music enjoying within the sport. The first group of things goes on sale within the Fortnite store at 8PM ET tonight.
In addition to the skins, Coachella can even do a takeover of the in-game Icon Radio, and gamers will be capable to hearken to music by over 30 artists from this yr’s competition lineup whereas in Fortnite automobiles.
While that is the primary time Coachella will come to the sport, it’s removed from the primary music partnership. Fortnite has targeted extra on music and reside occasions in the previous couple of years: Marshmello and Ariana Grande have carried out, and artists have been a part of musical occasions built within the sport’s artistic mode. Epic even built a studio for in-game live shows, saying the Fortnite stage must be thought-about a tour cease.
The Fortnite partnership is an element of a bigger push by Coachella this yr towards digital competition elements. The competition has released several rounds of NFTs and cellular AR options for attendees within the lead-up to the competition.