When the Chargers moved up the coast to Los Angeles in 2017, the workforce briefly, however memorably, adopted the slogan, “Fight for L.A.,” underscoring partially the brand new market competitors with the Rams, who had decamped from St. Louis a yr earlier.

The Rams management their shared stadium with the Chargers, SoFi, have been the higher workforce, and boast a far deeper-pocketed proprietor in Stan Kroenke, so to date arguably possess the higher foothold of the 2. But the Chargers are hanging first in constructing a everlasting workforce headquarters and apply facility, and one centrally positioned in El Segundo, just a few deep bombs away from the Lakers’ and Kings’ complexes.

“We’re sort of in the sports heartland of L.A.,” Chargers chief of workers Fred Maas mentioned.

The Chargers on Monday unveiled plans for a three-story, 145,000-square-foot headquarters with three apply fields, opening in 2024. It will even have an esports house, for gamers to recreation and to coach a potential workforce in that sport the Chargers might personal.

“They’re in a city with another team,” mentioned Ron Turner, principal at Gensler Sports, the designer on the mission. The agency has labored on scores of venues, together with the Dallas Cowboys Star headquarters and coaching facility in Frisco, Texas. “They know they’re going to be competing for similar players, a lot of players want to come to L.A. because of all the potential for sponsorship opportunities and that sort of thing. And so they’re going to be competing with the Rams.”

The Rams, in Thousand Oaks, and the Chargers, in Costa Mesa, function out of areas they took over in a rush upon their relocation and that are distant from the L.A. core. Each workforce has been trying to find house in L.A.



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