Be it a poster launch, a trailer arising, or movie set for a release, these are the same old occasions which go hand in hand with celebs being noticed at non secular locations. Examples? Actor Alia Bhatt, together with director Ayan Mukerji, who had the movement poster of their movie Brahmastra releasing — had been noticed on the Bangla Sahib gurudwara in Delhi. Bhatt shared an image of them on her Instagram account.
Actor Sara Ali Khan, too, has a undertaking, Atrangi Re, releasing quickly. She was additionally noticed on the identical gurudwara as Bhatt in addition to on the Hazrat Nizamuddin dargah. Kartik Aaryan, who was capturing for Shehzaada in Delhi, visited Bangla Sahib most not too long ago.
Are these visits only for devotion? Or is there extra to it? Trade professional Atul Mohan says all that is to “keep themselves in circulation”.
He elaborates, “Social media is such that you have to have something to post every day. Sometimes, press releases are sent out too. There are so many platforms as well now, Instagram, Facebook, Snapchat, Twitter… they do this to just stay in the news too. This way they also interact with their fan clubs, there are social media managers as well.”
Emphasising on the character of the enterprise, commerce analyst Joginder Tuteja provides that there’s nothing like “spotted” — every thing is pre-orchestrated. “This is showbiz, the visual world, people see and believe, look and hear all things happening around. If you don’t do that, you don’t get traction. You can’t be judgmental about doing that. Yes, it does grab attention towards something that you have coming up, and something which will attract masses. It always works. When you attach that to a celebrity, then obviously a film’s promotion will also come into place,” he explains.
The group of Brahmastra additionally revealed the movie’s brand in 2019 by visiting the Kumbh Mela in Uttar Pradesh. In the previous too, actor Katrina Kaif visited non secular locations akin to Ajmer Sharif dargah, forward of her movie Phantom’s release in 2015.
Tuteja additional provides that the truth that folks speak about it’s their goal. “They have been successful in what they wanted to do. Religion is something which will attract masses,” he says.
Ad guru Prahlad Kakkar calls it a “good promotional strategy”. He elucidates, “It’s good PR. Why not? It doesn’t take too much, they inform the authorities in advance, they make way for them, don’t have to stand in any lines or push anybody. They are given preferential treatment and it is not painful. It’s a pretty interesting experience. The visit is hence maybe deliberate as well.”